5 to get you Inspired and

Motivated about

Top

Quotes B r a n dE n h a n c e m e n t

Enhancing your brand means expanding your outreach, improving

the quality of your content and establishing yourself as a pioneering

publisher with a 21st century mindset and a timeless desire to

reach your audience. But of course, achieving this is never easy.

The process is long, at times hard.

What RosettaBrand seeks to do is to give you the tools to

make the journey through digital brand publishing less intimidating.

We want our confidence to rub off on you and inspire you to excel in

the process of turning content into influence. It is in that spirit that

we have compiled the following list of top 5 quotes imparted to us by

thought leaders, CEOs and brand consultants that we hope will get

your motivation and inspiration wheels turning.

“Mass advertising can help build

brands, but authenticity is what

makes them last. If people believe

they share values with a company,

they will stay loyal to the brand.”

— Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

As marketers, we believe now more than ever

that traditional mass advertising is falling behind

because it lacks the kind of authenticity chairman

and CEO of Starbucks Howard Schultz relates in

the above quote. Part of what RosettaBrand

aspires to do for you is to help you think

innovatively and comprehensively about the

company message you’re trying to get across to

your customer audience. What are you trying to tell

them? Are you on the same page? We want to help

you designate meaning in the content you put out,

and as a leading ePublisher with Kurt Vonnegut in

our repertoire of successes; nothing convinces us

we can’t help you do just that.

“A brand for a company is like a

reputation for a person. You earn

reputation by trying to do hard

things well.”

— Jeff Bezos

RosettaBrand’s reputation is founded

on exactly that principle. Launching a

line of crisp, concise, thought provoking

eBooks is not easy. Digitizing 30,000 manuscripts from the first page to

the last is time-consuming. Building a loyal

readership and following is, quite simply,

hard. But we expect nothing less than to do

what we have always done, build a

reputation by doing hard things well and

helping you get where you’re going

in your brand enhancement journey.

“You and your brand are as good as the

value you bring to the marketplace”

— Bernard Kelvin Clive

This is what we mean when we talk about

assembling a creative team capable of putting out

meaningful, shareable, captivating, and inspirational

content. RosettaBrand has taught its past

clients, from Deloitte University Press to Mayo

Clinic, how to conceptualize, create and disseminate

content that packs a punch, resonates with their

customers and lays the groundwork for future eBook

releases. By aligning your brand with the value it

brings to the marketplace, you too can enhance the

impact you have on your customers through the use

of content.

“Either your brand is distinct or

your brand is distant.”

— Bernard Kelvin Clive

RosettaBrand does things differently and

we expect our clients to follow suit. Becoming

the leading independent eBook publisher selling

1,000,000 eBooks worldwide a year is no walk

in the park. It took an initial risk and disciplined

conviction in what digital publishing had to offer

the fast-changing tech world. RosettaBrand

has always maintained its uniqueness and the

distinction of its vision as a brand-publishing

think tank. We want our clients to see things

similarly, to dare to stand out by, for example,

starting an eBook line where others haven’t, or

developing a successful eReader shunned by

narrow-minded competitors.

“Think about what people are doing on Facebook

today. They’re keeping up with their friends and family,

but they’re also building an image and identity for

themselves, which in a sense is their brand. They’re

connecting with the audience that they want to connect

to. It’s almost a disadvantage if you’re not on it now.”

— Mark Zuckerberg

As Mark Zuckerberg rightly insinuates, the advertising world has

completely changed in that it has expanded with the capacity to

include everyone and anyone. Simply put, anyone can build an

image and brand themselves. This has largely forced marketers to

abandon mass media-based practices and spamming techniques

in favor of more personalized, targeted advertising. Building a

brand means honing your “image and identity” in such a way that

it can seem accessible and relatable to your audience. With our

consultation and motivation we can get you there by determining,

first and foremost, who it is you aspire to connect with, and how it

is you’re going to connect with them.

Motivational quotes are often necessary

because they offer tidbits of perception and

context extended to us by thought leaders,

thinkers and pioneers that have made it

through the long haul of brand building.

Maintaining the ambition and confidence they

evoke is key. Confidence is part of who we

are at RosettaBrand because its what

has taken us from A to B and allowed us to

grapple with a rapidly changing industry in an

even more rapidly changing world.

Drop us a line http://rosettabrand.com/contact.html