Top 5 challenges our customers have with their

websites and website design

After undertaking several web designing projects in Dallas and other locations, we

decided to personally ask what our clients think were the biggest challenges with

their website. Here were the top five most popular answers.

1. Constant technology change gets expensive and hard to

follow

Having a responsive website design

Potentially needing to create a mobile app

New HTML and CSS innovations

A d the list goes o a d o …

Ideally, you will want to reate your e site or app o e a d oo , you’d e er have to mess with it again. Unfortunately, that’s just ot the ay it is; te h ology is ever evolving and websites are no exception.

But for those of us that choose to see having a website truly as an opportunity to

accomplish great things, this will remain a challenge, but never a problem.

When we heard this response, it was common to hear alongside it the following

challenge.

2. New design trends are always emerging and updating is

expensive

This one can be difficult to conquer, but the most exciting for us.

Real opportunity is seized in having a highly innovative website design; keeping

that edge is challenge. Just take a look at this amazing recently designed website

from a company in New Zealand:

Via: heartkids.com

New designs are being born every moment, and companies must decide what

route they want to take with the face of their online identity.

Generally, there are two options. Choose an evergreen design that will sustain

itself over multiple years, or choose to be on the innovative side of things and

invest in something new. While almost all of the companies that reported this as

a challenge chose the evergreen web design option, the few that tried something

new were always happy with their decision.

3. Creating fresh on-site content with little technical

experience

Pushing out new landing pages, keeping inbound traffic coming with

eBooks/blogs/whitepapers/etc., and changing out old content elements for more

SEO friendly options can be rough.

Fortunately, with all the CMS platforms available to build your site, overcoming

is ’t horri ly te h i al a y ore, just time consuming and requires a bit of know-

how to do it properly.

This is where so many in-bound proficient agencies step in for their clients, like

HubSpot.

4. My budget is tiny but I want an awesome website

Small to medium sized businesses struggle with this on a daily basis. Buying a

domain off a website builder like WordPress and branding that domain properly

while making it customer-centric can be a tricky business.

Hiring a developer on a small budget to do these bare minimums is a good place

to start and can visually look pretty decent, but it should not be the end of the

road. Custom made web design will always outperform and create a better brand

identity than that of the alternative, but sometimes you need to start small.

5. Hosting my website is a foreign language

Ma aged hosti g, VPS, dedi ated ser ers, loud hosti g… ho e e k o s hat this stuff means and honestly, who cares.

Of course, when you start off with a new website you have access to free website

hosting. WordPress and many others offer this because hosting small sites is no

big deal to them a d it’s a good ay to get your foot i the door.

Down the road however, companies are often forced to learn a little more about

website hosting, its implications, and where to go to get what you need. But the

good news is that any reputable web design company will also provide your

website with hosting and support, if need be.

Looking to scrap your old website?

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