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An essential resource for any online marketer to analyze traffic and
lead sources.
A great resource for industry news offering weekly SEO, SEM, and local search
marketing newsletters.
One of the industry’s best resources for online
marketing education and thought leadership and creator of several more
tools on this list.
Check the status of your website to maximize visibility in Google’s search engine and receive
urgent messages from Google regarding manual penalties.
A great resource for checking documents for
typos, grammar mistakes, and plagiarism. Truly a
lifesaver!
Bing’s version of Webmaster Tools is
very similar to Google’s and allows you to
maximize visibility in Microsoft’s search
engine.
A site completely dedicated to tracking the volatility of Google’s algorithm, all
presented in a weather report format.
Our favorite tool for tracking organic rankings allows you to set a specific search location,
which is great for companies targeting specific geographic markets.
Easily create custom graphics for blog posts or social media with free
templates, backgrounds, images, and designs.
This comprehensive guide walks through the process of identifying a Google penalty, what
caused the issue, how to fix it, and how to prevent future manual and algorithmic penalties.
Compare your website’s backlink profile and other
key metrics to up to 5 competitors. Great for evaluating the SEO
landscape in your market.
Open Site Explorer
Although the tone of Matt Cutts’ blog is more
personal given his recent leave of absence, you’ll still find tons of great information
in the older posts from Google’s Distinguished
Engineer.
Do you ever wonder what PPC keywords or ad copy your
competitors are using? SEMrush provides a snapshot of
competitors’ search engine marketing activity.
Learn basic and advanced inbound marketing strategies and techniques from industry leader
HubSpot, and successfully pass an inbound quiz to earn a personalized certification badge.
Stay up-to-date on SEO, PPC, social, and content marketing industry news with daily or weekly
newsletters delivered to your inbox from Search Engine Watch.
Analyze existing Twitter followers and find new, influential accounts to improve your social media
marketing effectiveness.
Receive email alerts when Google finds new articles or
information about your topics of interest. Great for keeping track of company,
competitor, or industry news.
A critical tool for testing how emails and webpages render on different
mail clients and browsers.
The definitive guide of the meanings of hashtags.
This semimonthly newsletter is full of web optimization tips from Moz’s top thought leaders
and respected bloggers from the industry.
Great for planning AdWords campaigns, but also an excellent
way to generate keyword ideas for SEO based on
traffic volume and competition.
When running email campaigns across multiple time zones, use
World Time Buddy to see when a given send will hit different locations.
Moz’s comprehensive SEO guide is great for experienced SEOs or those new to the
field. The guide covers everything from how search engines operate to measuring
for success and everything in between.
Complete training courses and an exam to become a Bing Ads
Accredited Professional and earn a badge for your website.
An essential tool for tracking online marketing campaigns. Just plug in your destination
URL and campaign parameters and Google Analytics will track
your site visits accordingly.
Google URL Builder
This browser extension shows you which plug-ins and other tracking
codes a website is using. Great for competitive intelligence.
Simply enter your business information and Moz Local will find incorrect business listings, duplicate listings, and new local listing
opportunities to help improve your local search marketing visibility.
Analyze website trends, rankings and data for your own site and for your
competitors.
Follow Search Engine Watch on Twitter to get important SEO articles and news in
your Twitter feed.
Google’s Structured Data Testing Tool shows which structured data Google is extracting from your website. A handy tool to double check your
markup language.
Get intelligent insights into your competitors’ email marketing campaigns, including send
times, send frequency, subject lines, email copy, and creative.
MailCharts
A great dashboard for tracking online marketing campaigns, search traffic, organic rankings, social activity, links, on-page optimization
opportunities, and more.
Earn individual and agency certifications in Google AdWords fundamental and advanced
certification exams.
More than just a link shortener, bit.ly
analytics shows you how users interact
with your shortened links.
The official YouTube channel for Google Webmasters, including the famous Matt Cutts
SEO videos.
Want to incorporate infographics into your
online marketing strategy but don’t have a
design resource available? Try creating your own infographics
with Poktochart.
Fulfill several individual or agency requirements to become an official Google Partner. Earn a
badge for your website, access special AdWords promotions, and setup a Google Partners profile
searchable by interested prospects.
Easily and accurately remove invalid email addresses from your lists so you can get the most out of your email marketing campaigns
without marring your lists.
Graphical representations of the industry’s latest research. Great for use in blog posts
and content marketing!
Moz Academy features a collection of marketing
education videos, including inbound
marketing, SEO, link building, and local
marketing videos by Rand Fishkin, Cyrus Shepard
and other Moz pros.
THANKS FOR READING!
If your healthcare or tech company needs marketing help, contact us today!
Clarity Quest Marketingwww.clarityqst.com
