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We have found that many wedding business owners are too busy “baking the cake” to worry about marketing their business. Marketing isn't what it used to be. You need to decide what works for you. You don’t have to do everything. I think the stress of seeing what everyone else is doing – Twitter, Facebook, Pinterest, YouTube, Google+, Instagram, Google ads, print advertising, online advertising – overwhelms us so much that we either try to do it all (poorly) or get so overwhelmed we do nothing. Don’t be discouraged, we think its better!
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Are You Too Busy Baking the Cake?
Your Recipe for Successful Marketing Strategies
DONNA JAKULSKI AND LINDA SURLES, CO-FOUNDERS OF ENGAGE A BRIDE
Follow Us on Facebook and Twitter @EngageABridewww.EngageABride.com
Who are we?
Donna Jakulski & Linda Surles
Co-Founders of Engage A Bride
Producers of Bridal Extravaganza of Atlanta
Marketing, Social Media, Website Design, and Video Services for the Wedding Industry
Why you should LOVE the Wedding Industry
New brides entering the market every day They have a buying date (unlike someone
just wanting to take a vacation)You don’t have to reinvent yourself. If you
have a good message stick with it! It may be old to you, but not to your audience
Why you might HATE the industry
For many of you, Brides are a one time sale
You have no time to market your business
Your audience is distractedBrides are more knowledgeable and
demanding
Wedding Statistics
Average Wedding Budget: $28,427 (excludes honeymoon)
Average Marrying Age: Bride, 29; Groom, 31
Average Number of Guests: 139
Average Number of Bridesmaids: 4 to 5
Most Popular Month to Get Engaged: December (16%)
Average Length of Engagement: 14 months
Most Popular Month to Get Married: June (17%)
Popular Wedding Colors: Blue (33%), Purple (26%), Green (23%), Metallics (23%)
Percentage of Destination Weddings: 24%
Top Wedding Trends
BOOMING BUDGETS. Brides are spending even more on their weddings.
YEAR OF THE GUEST. Brides are concentrating on creating an experience for guests.
SAME-SEX WEDDINGS. First-ever same-sex wedding statistics released
WEDDINGS LESS RELIGIOUS. Number of weddings taking place in religious institutions declining
LESS-FORMAL STYLE. Casual and fun weddings grow.
HONEYMOONS ARE HAPPENING. Honeymoon planning is less affected by economy.
BRIDES HAVE THE BLUES. Blue is the most popular wedding color.
SAVING THE DATE. More couples opting for Save-the-Dates.
Where are the brides?
Marketing is a Conversation
Print Bridal Shows Website
Video Social Media
PRINTGET EXPOSED
What is the Value of Print?
Focused Audience Shows Stability Can Lead to Editorial Opportunities
How to choose which publication is right for you?
Do you like it?Can you afford it? Where is it distributed? Any Added Value?Expectations?
BRIDAL SHOWSTHE BEST WAY TO MEET BRIDES IN PERSON WHO ARE READY TO BUY
Value of a Bridal Show
Meet brides in personLeadsMeet other vendorsShowcase your expertise
Choosing a bridal show & questions to ask
How many shows have you produced? Are you involved in the local wedding community? How many brides attend on average? How do you market the bridal show? How do you promote the vendors? (online listings,
blog posts, social media) What does their website and social media look like? Where is the show held? What does the show look like? Does it fit in with
your business and how you want to be represented?
You Decided on a Show – Now What?
Register and find out payment terms What’s included in the booth fee? Is there a free website listing? What
does it include? Do they offer social media or blog posts? Do they offer Bag Inserts, Program Ads,
Banner Ads, Eblasts? What can you do? Social share, Email,
Comp or Discount tickets for your brides
After the Show…
Follow UpTimeliness Building a relationshipMake it personalPrivacy
WEBSITESFRIENDS DON’T LET FRIENDS HAVE UGLY WEBSITES
1993 Called…It Wants its Website Back
What does your website say about you?
Updated photos? Is it easy to navigate? Are you gathering email addresses? Do you have social links? Is your blog integrated into the
website?Is it mobile friendly?
VIDEOLET BRIDES SEE YOUR PASSION
Why You Need Video
40% of people will respond better to a visual then to text
Adding videos will attract 3x the traffic as just text
85% of online users in the US watch videos 60 hours of videos are uploaded on YouTube
each minute 100% more time is spent on pages with videos 85% of people are more likely to purchase
something after they have watched a video
Why You Need Video
Video sticks with both audio and visual learners
It’s the next big thing. Video packages your message in an
entertaining formatVideo is having a larger and larger
impact on search engine optimization
SOCIAL MEDIA
Facebook, Twitter, Pinterest, Google+, YouTube, Vine, Instagram, Flickr…
Facebook - 6 types of posts to build engagement
PhotosFill in the BlanksPhoto CaptionsQuestionsTipsQuotes
What Can Twitter Do For You?
Help Build RelationshipsCreate Brand AwarenessMarket New ProductsProvide Information – Cheap way to
spread the wordManage Your Online ReputationKeep an Eye on CompetitionPromote your Blog
Pinterest – the New Darling of Social
Create Specific Boards to Organize Optimize Your Descriptions for SEO Give Photo Credit Share Images from Your Website, Blog,
Social Media Account Use Tools like ViralTag.com Share Pretty Images – NO LOW RES Use Picmonkey.com to add Text to Your
Images
The Others
INSTAGRAMGOOGLE+VINEETC….
The Online Battlefield – Managing Your Reputation
Set up Google Alerts and Twitter Search
Manage the conversationsPromote positive feedbackNever write a response to a negative
review while you are upsetKeep your responses simpleKeep collecting positive reviews
Lots of Ideas and Still No Time?
You Don’t Have to Do It AllHire an InternHire a Wedding Social Media Team
Thank You and Questions
Thanks to our booth sponsors:
Chuck Milne ProductionsChair Covers & Linens
We Rent AtlantaDreamaker Events
Contact Us
Donna Jakulski & Linda Surles
Wedding Pros Visit Us at EngageABride.com
Brides Visit Us at BeABride.net
