G.D. Foods

Tops Tomato Ketchup Soft

Squeezy Pouch

New Launch

Ketchup Market in India

•Ketchup market in India was estimated to be around 1440 cr. (Source Times Of India, 2014)

•It is the fastest growing market and growing at around 20% CAGR.

•This growth can be credited to:-Growth in fast food culture in India-Increase in no. of working women-Shift from home made chutney to ketchup

Tomato Ketchup Spout Pouch Form Fill and Sealing Machine

USP’s of

Tops Soft Squeezy Pouch

Easy to Squeeze

Easy to Store

Unbreakable

Value for Money

Competitive Brands

Kissan

Maggi

Cremica

Delmonte

Competitive BrandsBrand SKU MRP Packaging

Tops Soft Squeezy

1 Kg 110.00

Kissan Mahabachat

1 Kg 115.00

Cremica Squeasy

1 kg 113.00

Del Monte Original Blend

1 kg 115.00

Cost Comparison in 1 Kg SKU

Competitive BrandsBrand SKU MRP Packaging

Tops Soft Squeezy

100 gm 15.00

Kissan Chotu 90 gm 15.00

Maggi Pichku 90 gm 15.00

Cost Comparison in 90 & 100 gm SKU

TOPS KISSAN CREMICA DELMONTE

-Value for Money-Easy to Squeeze

-100% Real Tomatoes -Tomato Rich -Goodness of Lycopene

Product USP’s

Launch Plan

Television

Radio

POP Material

Print AD

Dealer/Retailer Board

Television AD

To create awareness among consumers about Tops Squeezy Pouch, we will run our Squeezy Pouch TVC on GEC (to target women), TVC on Kids channel (to target kids), TVC on Food Channels (to target niche class).

Radio AD

As a reminder media and to support our AD campaign we are also going to launch city wise radio campaign in all the major cities and towns.

Print AD

As a reminder media and to support our AD campaign we are also going to launch city wise radio campaign in all the major cities and towns.