Tips for Stretching Your Content Marketing Dollars

Ideas to Stretch Your Budget& Increase Your Return

Tips for Stretching Your Content Marketing Dollars

5 LinkedIn Tips. 4 Dos and 1 Don’t

Regardless of your marketing budget, you can always learn new ways to stretch your dollars and increase your return on investment. You can quickly create a content marketing empire to be reckoned with by being smart and thrifty with your content.

All it takes a bit of planning and a heap of imagination and creativity.


TIP 1 Find that Big Rock Candy Mountain

You are going to create a big, giant foundational piece of content—the big kahuna, the re that ignites many of your lead generation campaigns, the big rocky candy mountain from which you will chisel building materials for other delicious, irresistible, consumable content.


What Makes the Mountain?

This big mountain—the primary content piece*—will contain the raw materials that you will use to construct multiple, more granular content assets.

Mountain PropertiesSize: BIG (ideally 20 or more pages in length – like an ebook or one chapter from a larger work)Dimensions: MULTIPLEPurpose: To be HELPFUL, ANSWER QUESTIONS, and OFFER SOLUTIONS

*Exhibit A:*Exhibit A: The big rock mountain for this very slide deck is Chapter Six of our book Lead Generation For Dummies, by Dayna Rothman!


TIP 2 Slice and Dice Your Primary Content Piece

From that one effort of creating the large, primary content piece to populate your content library, you can create many smaller pieces for multiple uses.


TIP 3 Repurpose Existing Content

By “repurposing” we simply mean: Taking something you created and putting a new spin on it.

The content you need already exists. Just think creatively about where to nd it.


Content Library DIY

Think of the popular DIY shows and websites showing crafty folks repurposing old furniture: turning an old picnic basket into a side table, an antique dresser into a washroom cabinet, an old travel trunk or tool chest into a coffee table.

Keep those creative solutions in mind when approaching your old content to reinvent it.


Repurpose Existing Content: Reports & Ebooks

Take a report or an ebook you create and turn it into an infographic or a visual slide deck using the same content. • Reports lend themselves well to visual content because they tend to have a lot of great data points. • Ebooks should tell a story, so take that story and craft a visual slide deck.


Repurpose Existing Content: Webinars and Presentations

When you produce a webinar, make sure to have a writer on hand to create a transcript of what the speaker says in his presentation. From there, take the transcript, reorganize it if needed, and create an ebook or report from it.


Repurpose Existing Content: Blogs

Take a blog post you wrote and create an ebook out of it. You might be surprised to learn you can easily take a 500-word blog post and turn it into a ve- to six-page ebook!


You have old content, a chunk of solid material that looks dated but the information is still strong and useful. Save or Toss?

Q: What can you do to bring it up to date?A: Reimagine the visuals.

Stretch the content by having your design team provide engaengaging visuals to refresh that existing content.

TIP 4 Perform an Easy Content Makeover


Ready, Set, Climb That Mountain

Convinced that you don’t have to break the bank to create a strong content library?

Ready to roll up your sleeves and work to repurpose existing content and teach your old content new tricks?

Are you geared up to go climb that content mountain?


Learn More

For more detailed strategies for building and rening your content marketing library, check out: Lead Generation For Dummies

www.wiley.com/buy/9781118816172
