Landing Page

What is a landing page?

Only 1 in 10 marketers feel that their lead generation

campaigns are effective

A landing page allows you to capture a visitor’s information through a lead form.

Why are landing pages important?Landing pages allow you to more effectively

achieve your goal of converting visitors to leads.

Key Techniques For Landing Page Optimization

SYNECORE

Landing Page

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Use a clear title, description, and

layout to convey the value of your offer.

An Image or a Video can convert better

than text.

Remove all distractions, including navigation links,

to keep visitors focused on filling out the form.

Design your forms to capture the information that is most needed to follow up with a lead.

Structure forms so that they are not too long.

Include social share links to encourage your visitors

to share your offer.

http://engage.synecoretech.com/optimizing-landing-pages-ebook

Four Ways to Improve Landing Page Optimization

Social Sharing

Landing pages are important for effective lead generation, but optimizing them doesn’t stop after choosing clear wording and deciding how to

best structure your forms. Once you’ve implemented these four basic principles, you’ll be able to drive more web visitors into leads.

Social Sharing

Get Your Landing Pages SharedInclude social media links on your landing pages to

encourage visitors to spread the word about your offers.

Lead Nurturing

Thank You Page

Tying Landing Pages to Lead NurturingLead nurturing provides a way for you to develop a relationship with your

leads in a timely and effective manner. The two most important characteristics of a good lead nurturing campaign are timing and targeting.

Timing TargetingDon’t wait too long to nurture leads - response

rates decline as the age of a lead increases. Segmenting leads into lead nurturing

campaigns allows you to target your follow-up based on the specific conversion event.

A/B Testing

A/B Testing Your Landing PagesUse A/B testing to test different variations of your landingpage elements and determine which ones result in higher

visitor-to-lead conversion rates.

Optimizing Your Thank-You PageDirect your leads to thank-you pages to provide

calls-to-action for additonal offers.

SYNECORE

Interested in learning how to drive more leads with better landing

pages? Check out this infographic to learn the 4 basic optimization tips!

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Read our Blog at engage.synecoretech.com

http://www.synecoretech.com

Sources: Synecore: http://bit.ly/1nyzQht

http://krishnainfographics.com/how-to-optimize-landing-page/