Tips for Landing Page Optimization [Infographic]

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    05-Dec-2014

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You know that landing pages are important for converting web visitors into leads, but are you doing everything you can to optimize your pages? Surprisingly, only 13% of marketers report their landing page optimization strategy is "very successful." By understanding the basic techniques of landing page optimization, as well as pairing good content with clear forms, you'll be well on your way to converting more web visitors into leads. Check out our eBook! http://engage.synecoretech.com/optimizing-landing-pages-ebook

Transcript

  • 1. Landing Page Interested in learning how to drive more leads with better landing pages? Check out this infographic to learn the 4 basic optimization tips! What is a landing page? A landing page allows you to capture a visitors information through a lead form. Key Techniques For Landing Page Optimization SYNECORE Landing Page Grab Your Free Checklist Why are landing pages important? Landing pages allow you to more effectively achieve your goal of converting visitors to leads. Only 1 in 10 marketers feel that their lead generation campaigns are effective Get It Now Fill out the form to get your free ebook! Use a clear title, description, and layout to convey the value of your offer. An Image or a Video can convert better than text. Remove all distractions, including navigation links, to keep visitors focused on filling out the form. Design your forms to capture the information that is most needed to follow up with a lead. Structure forms so that they are not too long. Include social share links to encourage your visitors to share your offer. http://engage.synecoretech.com/optimizing-landing-pages-ebook Four Ways to Improve Landing Page Optimization Social Sharing Landing pages are important for effective lead generation, but optimizing them doesnt stop after choosing clear wording and deciding how to best structure your forms. Once youve implemented these four basic principles, youll be able to drive more web visitors into leads. Social Sharing Get Your Landing Pages Shared Include social media links on your landing pages to encourage visitors to spread the word about your offers. Lead Nurturing Tying Landing Pages to Lead Nurturing Lead nurturing provides a way for you to develop a relationship with your leads in a timely and effective manner. The two most important characteristics of a good lead nurturing campaign are timing and targeting. Timing Targeting Dont wait too long to nurture leads - response rates decline as the age of a lead increases. Thank You Page Segmenting leads into lead nurturing campaigns allows you to target your follow-up based on the specific conversion event. A/B Testing A/B Testing Your Landing Pages Use A/B testing to test different variations of your landing page elements and determine which ones result in higher visitor-to-lead conversion rates. Optimizing Your Thank-You Page Direct your leads to thank-you pages to provide calls-to-action for additonal offers. SYNECORE Follow us on Twitter @Synecoretech Read our Blog at engage.synecoretech.com http://www.synecoretech.com Sources: Synecore: http://bit.ly/1nyzQht http://krishnainfographics.com/how-to-optimize-landing-page/