TIME-SAVING TIPS FOR CONTENT

MARKETING

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One of the main reasons that website owners do not produce enough content is because of lack of time. How to save time with content marketing is one of the most frequent topics that website and blogging teams ask about.Here are five ways in which you can save time with content marketing:

PLAN AND SCHEDULE• Vast numbers of bloggers and

content producers fail to plan. They react to events and have to find the time to squeeze in some content production around their other activities and work. Lack of planning and proper scheduling wastes time.

CREATE SYSTEMS AND WORKFLOWS• If you don’t have systems or workflows in

place, you will waste time. That’s because each time you produce a new piece of content, you will do it in a slightly different way. With systems in place and established workflows, this speeds things up tremendously.• With an established set of procedures in

place you will find that you get images when you need them, that approvals arrive on time and that content is edited and checked when it needs to be done. When content is produced in an ad-hoc way, it just wastes time.

REVIEW YOUR STRUCTURE• Many blogs and content-driven

websites are too complex. They have a range of features on each page; they have cumbersome and difficult navigation and tag arrangements too. What this means is that the producers of the content have to perform a number of additional tasks, on top of writing the material in the first place. Simplifying your content’s structure can save significant amounts of time.

CREATE A BIGGER TEAM• Many businesses already have people

who could contribute to material, but who are not part of the organisation’s content team. Often, there are subject-matter experts within the building who could write blog posts, for instance, but they are not asked to because they are not in the content team. Time can be saved when a member of the content team becomes an “editor” and the content production is farmed out to “reporters”, who are other members of staff in different departments.

ENCOURAGE GUEST POSTS• Good guest posts, clearly focused on your

website or blog topic also help you save time. You are getting free content that you do not have to find the time to produce. You need guidelines for contributors and you also need clear editorial policies for the kind of external content you are willing to include. For instance, you can be a guest writer on my website if you wish. Not only do guest posts save time with content marketing, but they also enhance your website or blog by adding credibility from external sources.

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Original Source:http://www.business2community.com/content-marketing/5-ways-save-time-content-marketing-01425520#3Eg0zOAZcR1eJxTe.97

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