The Success Formula

For Content Marketing

Based on an interview with Michele Linn – Content Marketing institute

Differentiate your content.

No one wants to read a story

they have read a thousand

times before.

Where to even begin?

1) Find out where and how you

differentiate from your competitors.

2) Identify your passion;

what you do has to be fun for you –

otherwise, it will reflect on your content.

1) Find out what your

customers want to know

more about.

2) Find out what questions

your customers

frequently ask and what

doubts they most

commonly have.

3) Read the Success

formula and find out how

Michele Linn does this.

“When deciding what

platform to use, commit to

one single platform, say

videos, and stick to that

one platform; focus on

building an audience there

– then you can move on to

other platforms

afterwards.”

– Michele Linn

1) Trello

2) Evernote

3) Buzzsumo

4) Pomodoro

Read how Michele takes

advantage of these tools

here.

Tools that can help you get organized, stay focused, and find trending topics:

The

EndThis was a sneak peak on what

you get in the Success Formula

For Content Marketing.

You can read the entire

success formula here:

The Success Formula For

Content Marketing

The Success formula consists of the

following:

1) Where to even begin?

2) The most helpful tools

3) The most common mistakes – and

what to avoid

4) How to find the perfect topic that

your audience will love

5) When is the content great?

6) Creating that cathy headline

7) Getting help from a freelancer – tips

and tricks

8) Where is content marketing

heading in the future?