The Power of a Strong Online Presence

Search Engine Optimization

of daily searches are brand new!

15%-Google

The Landscape is Shifting

What Really Matters Today?

2015 Local Search Ranking Factors

Source: Moz 2015 Ranking Factors

20.30%

9.50%

8.50%

20.00%

5.00%

14.70%

13.60%

8.40%

On-Page Signal

Behavioral/Mobile Signals

Personalization

Link Signals

Social Signals

My Business Signals

External Location Signals

Review Signals

Core Optimization

Content Marketing

Local Listings

ReputationManagement

Reputation 92% of users will use a local business if it has at least a 4 star rating

Site optimization 79% of search engine users say they always/frequently click on the natural search results. 

Content 82% of consumers feel more positive about a company after reading custom content

Business listings 73% of consumers lose trust or confidence in a brand when online listings are incorrect

Keywords are much less important than they once were.

RankBrain & Content

• Review generations

Prominence & Reviews

The quantity of reviews received on a regular basis, coupled with their average star ranking impact the

SERP a great deal.

Proximity

With the increase in Mobile, proximity plays an increasing role in the results from a search.

Links & Social Media

Quality links are playing a stronger role in your website rankings along with Social Media engagement.

Relevance & Listings

Business Information should always be detailed an accurate. Your listing also needs to match what someone

is searching.

Get Them Thinking….• Do you post content like videos, slide

decks, and infographics on a regular basis?

• Do you know your average star rating? Do you get reviews on a regular basis? Do you respond to the reviews?

• Do you know which of your listings are accurate and which are not?

• Do you know how much traffic is being sent to your content on the web?

Integrating Campaigns

93% of online experiences begin with Search Engines. • Search engines algorithms

change.• Bright Oak concluded their

test results yielded a 25% increase in clicks and a 27% increase in profits when they integrated PPC with organic

Beyond SEO

• Social media sites, like FB and Instagram constantly implement change.

• Having a solid plan that combines multiple digital tactics, helps you stay relevant and competitive

• Mobile and Video are the top categories for opportunities and growth.

Diversify

Questions???