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MICHELE KISS @MICHELEJKISS VP, DIGITAL ANALYTICS GRAND CIRCLE TRAVEL COMMUNICATION THE MOST UNDERVALUED ANALYTICS TOOL?

The Most Undervalued Analytics Tool: Communication

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Companies are quick to throw money at technology, but rarely invest the same way to address fundamental flaws in communication. This presentation provides advice for digital analytics professionals to communicate better within their team, with other departments, with executives and with partners.

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Page 1: The Most Undervalued Analytics Tool: Communication

MICHELE KISS@MICHELEJKISS

VP, DIGITAL ANALYTICSGRAND CIRCLE TRAVEL

COMMUNICATION

THE MOST UNDERVALUED ANALYTICS TOOL?

Page 2: The Most Undervalued Analytics Tool: Communication

@MICHELEJKISS

“What is the most

undervalued analytics tool?”

Page 3: The Most Undervalued Analytics Tool: Communication

COMMUNICATION

@MICHELEJKISS

Page 4: The Most Undervalued Analytics Tool: Communication

@MICHELEJKISS

Page 5: The Most Undervalued Analytics Tool: Communication

@MICHELEJKISS

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SOUND FAMILIAR?

@MICHELEJKISS

Page 7: The Most Undervalued Analytics Tool: Communication

Within your team of analysts

With other departments

With executives

With partners/vendors/agencies/consultants

COMMUNICATING

@MICHELEJKISS

Page 8: The Most Undervalued Analytics Tool: Communication

COMMUNICATING WITHIN YOUR TEAM

@MICHELEJKISS

Page 9: The Most Undervalued Analytics Tool: Communication

COMMUNICATING WITHIN YOUR TEAM

Page 10: The Most Undervalued Analytics Tool: Communication

Talk to each other

Daily standup

@MICHELEJKISS

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Regular “sharing”meetings

@MICHELEJKISS

Build team relationships

Page 12: The Most Undervalued Analytics Tool: Communication

Documentation

Maintain central library

@MICHELEJKISS

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COMMUNICATION IN A REMOTE TEAM

@MICHELEJKISS

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Social media

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Video Chat

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Screen Share

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COMMUNICATION

BETWEEN DEPARTMENTS

@MICHELEJKISS

Page 21: The Most Undervalued Analytics Tool: Communication

Magical insights – just add data!

@MICHELEJKISS

Page 22: The Most Undervalued Analytics Tool: Communication

Insight requires understanding GOALS

@MICHELEJKISS

Page 23: The Most Undervalued Analytics Tool: Communication

Location, location, location

Get integrated

@MICHELEJKISS

Page 24: The Most Undervalued Analytics Tool: Communication

Attend meetings

Make them look good

@MICHELEJKISS

Page 25: The Most Undervalued Analytics Tool: Communication

COMMUNICATING

WITH EXECUTIVES

@MICHELEJKISS

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Build trust

Balance speedand accuracy

@MICHELEJKISS

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Focus on the big picture

“If you can’t explain it simply, you don’t understand it well enough.”

- Albert Einstein

@MICHELEJKISS

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Use the right (and multiple!) styles

Visual Auditory Kinesthetic

@MICHELEJKISS

Page 29: The Most Undervalued Analytics Tool: Communication

Know your stuff

@MICHELEJKISS

Page 30: The Most Undervalued Analytics Tool: Communication

COMMUNICATING

WITH PARTNERS

@MICHELEJKISS

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Communicate early …

and often.

@MICHELEJKISS

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Open communication

Share your priorities

@MICHELEJKISS

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Want more?

http://bit.ly/benislovely

Ten Things Your Vendor Wishes You Did Better

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WHAT NOW?

@MICHELEJKISS

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TAKE THE INITIATIVE

@MICHELEJKISS

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@MICHELEJKISS