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Companies are quick to throw money at technology, but rarely invest the same way to address fundamental flaws in communication. This presentation provides advice for digital analytics professionals to communicate better within their team, with other departments, with executives and with partners.
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MICHELE KISS@MICHELEJKISS
VP, DIGITAL ANALYTICSGRAND CIRCLE TRAVEL
COMMUNICATION
THE MOST UNDERVALUED ANALYTICS TOOL?
@MICHELEJKISS
“What is the most
undervalued analytics tool?”
COMMUNICATION
@MICHELEJKISS
@MICHELEJKISS
@MICHELEJKISS
SOUND FAMILIAR?
@MICHELEJKISS
Within your team of analysts
With other departments
With executives
With partners/vendors/agencies/consultants
COMMUNICATING
@MICHELEJKISS
COMMUNICATING WITHIN YOUR TEAM
@MICHELEJKISS
COMMUNICATING WITHIN YOUR TEAM
Talk to each other
Daily standup
@MICHELEJKISS
Regular “sharing”meetings
@MICHELEJKISS
Build team relationships
Documentation
Maintain central library
@MICHELEJKISS
COMMUNICATION IN A REMOTE TEAM
@MICHELEJKISS
Social media
Video Chat
Screen Share
COMMUNICATION
BETWEEN DEPARTMENTS
@MICHELEJKISS
Magical insights – just add data!
@MICHELEJKISS
Insight requires understanding GOALS
@MICHELEJKISS
Location, location, location
Get integrated
@MICHELEJKISS
Attend meetings
Make them look good
@MICHELEJKISS
COMMUNICATING
WITH EXECUTIVES
@MICHELEJKISS
Build trust
Balance speedand accuracy
@MICHELEJKISS
Focus on the big picture
“If you can’t explain it simply, you don’t understand it well enough.”
- Albert Einstein
@MICHELEJKISS
Use the right (and multiple!) styles
Visual Auditory Kinesthetic
@MICHELEJKISS
Know your stuff
@MICHELEJKISS
COMMUNICATING
WITH PARTNERS
@MICHELEJKISS
Communicate early …
and often.
@MICHELEJKISS
Open communication
Share your priorities
@MICHELEJKISS
Want more?
http://bit.ly/benislovely
Ten Things Your Vendor Wishes You Did Better
WHAT NOW?
@MICHELEJKISS
TAKE THE INITIATIVE
@MICHELEJKISS
@MICHELEJKISS