The Marketing Potential of Augmented Reality

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Mobile analysts expect Augmented Reality to be adopted by a billion users by 2020. What's Augmented Reality exactly? Why is it booming now? By presenting the technology and a few case studies, we will try to understand why brands are more and more adopting AR technology to increase performance of ads, sales and consumers' engagement. For any further information, please contact Jonathan Nyst: j.nyst@bigbadwolf.be / twitter.com/BaboonSlayer

Text of The Marketing Potential of Augmented Reality

  • 1. THE MARKETING POTENTIAL OFAUGMENTED REALITY

2. ABOUT ME 3. WHATSAUGMENTED REALITY (AR)?THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 4. THE LIVE VIEW OF A REAL-WORLD ENVIRONMENT WHOSE ELEMENTS ARE AUGMENTED BY COMPUTER GENERATED CONTENT.THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 5. THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 6. THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 7. THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 8. WHY IS ITBOOMING NOW?THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 9. 1968THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 10. 2014THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 11. BETTER & FASTER SMARTPHONES WILL HIGHLY TAKE PART IN THE FORTHCOMING YEARS TO THE HUGE DEVELOPMENT AND POPULARIZATION OF AUGMENTED REALITY.THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 12. 2014THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 13. WHAT KIND OFCONTENT?THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 14. SOUNDSTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 15. VIDEOSTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 16. GRAPHICSTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 17. HOW TO TRIGGER THECONTENT?THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 18. MARKERSTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 19. THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 20. CASE STUDIES &MARKETING PURPOSESTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 21. ZOMBIES FROM HELLTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 22. HELL PIZZASMARKETING GOALS: ENGAGE THEIR CUSTOMERS CAPTIVATE THE AUDIENCE INSPIRE BRAND LOYALTY DRIVE SALESTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 23. ZOMBIES FROM HELL THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 24. SAYDUCKTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 25. SAYDUCKMARKETING GOALS: BOOST ITS GROWTH GAIN ATTENTION ATTRACT INVESTORS DRIVE SALESTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 26. SAYDUCKTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 27. CONSIDER THE MARKETING IMPACT OF NOVELTY: YOU CATCH MORE FISHES WHERE THE FEWER GO.THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 28. OTHER MARKETING BENEFITS: INNOVATIVE WORD-OF-MOUTH CONSUMERS ENGAGEMENT BRAND LOYALTY SALES INCREASE SHAREABILITYTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 29. PROMISING FIELDS OFAPPLICATIONTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 30. PROMISING FIELDS: NAVIGATION SIGHTSEEING MILITARY ENTERTAINMENT MEDICAL MAINTENANCE GAMING ADVERTISING & PROMOTIONTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 31. THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 32. PROMISING FIELDS: NAVIGATION SIGHTSEEING MILITARY ENTERTAINMENT MEDICAL MAINTENANCE GAMING ADVERTISING & PROMOTIONTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 33. THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 34. PROMISING FIELDS: NAVIGATION SIGHTSEEING MILITARY ENTERTAINMENT MEDICAL MAINTENANCE GAMING ADVERTISING & PROMOTIONTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 35. THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 36. SO, WHATSCOMING?THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 37. MOBILE ANALYSTS EXPECT AUGMENTED REALITY TO BE ADOPTED BY A BILLION USERS BY 2020.THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 38. INTEL IS BETTING THAT AUGMENTED REALITY WILL BE BIG AND IS INVESTING $100 MILLION OVER THE NEXT 2 TO 3 YEARS TO FUND ARRELATED COMPANIES.THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 39. APPLE HAS BEEN AWARDED A U.S. PATENT SYNCHRONIZED, INTERACTIVE AUGMENTED REALITY DISPLAYS FOR MULTIFUNCTION DEVICES.THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 40. WHEN THE AUGMENTED REALITY INDUSTRY TAKES OFF, A TRILLION DOLLAR MARKET WILL OPEN UP FOR ANIMATED CONTENT, SERVICES AND SPECIAL EFFECTS.THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 41. AUGMENTED REALITY WILL GROW FROM SPECIFIC VERTICAL USES TO MASS MARKET APPEAL.THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 42. ENRICHED / AUGMENTEDADVERTISING NETWORKSTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 43. BRANDS ARE ADOPTING AUGMENTED REALITY TECHNOLOGY TO INCREASE PERFORMANCE AND SALES.THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 44. THE SKILLS YOU NEED FOREFFICIENT AR?THE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 45. YOU NEED FORWARD THINKING: DEVELOPERS 3D ARTISTS UI DESIGNERS DIGITAL STRATEGISTS UX SPECIALISTS AUDIOVISUAL PROFESSIONALSTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 46. HOW TO USE AR FORMARKETING SUCCESSTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 47. HOW TO USE AR FOR MARKETING SUCCESS: KNOW YOUR CUSTOMERS AND MEET THEIR NEEDS TEAM UP WITH EXPERIENCED PARTNERS USE AR TO IMPROVE CUSTOMER EXPERIENCE DONT LOSE HEARTTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf 48. TIME FOR YOURQUESTIONSTHE MARKETING POTENTIAL OF AUGMENTED REALITY DMForum / Big Bad Wolf