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AUTOMATION THE MARKETING Checklist 1. Setting Goals Start a drip campaign Notify the sales team Send an email Re-engage people Write the copy for all emails Hyperlink your content Images 2. Gathering Assets 3. Build a Strategy ROI Be logical Tracking emails Audience reaction Converting Site Visitors to Leads How “clean” is it? 4. The List! Leveraging Marketing Efforts to Grow Database There is a fair amount of planning and strategy that goes into making a fine-tuned marketing automation program. This will serve as a checklist to review and complete before making the dive into the world of marketing automation. MarketingInColor.com

The Marketing Automation Checklist

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Page 1: The Marketing Automation Checklist

AUTOMATIONTHE MARKETING

Checklist

1. Setting Goals

Start a dripcampaign

Notify thesales team

Send anemail Re-engage

people

Write the copyfor all emails

Hyperlinkyour content

Images

2. Gathering Assets

3. Build a Strategy

ROI

Be logical

Trackingemails

Audiencereaction

Converting Site Visitors

to Leads

How “clean”is it?

4. The List!

Leveraging Marketing

Efforts to Grow Database

There is a fair amount of planning and strategy that goes into making a fine-tuned marketing automation program. This will serve as a checklist to review and complete before making the dive into the world of marketing automation.

MarketingInColor.com