Making A List & Checking It Twice: Travel Research, Planning & Validation

11:50AM – 12:20PM ET #EvolvingTravelEllis Connolly, Chief Revenue Officer, TrustYou Charlie Osmond, Chief Tease, Triptease

Defining Travel Research, Planning & Validation• The traveler has

chosen a destination

• Searching for dates, flights, places to stay, activities

Source: The 2014 Traveler’s Road to Decision, Google, 2014

Travel Research

Source: Boxever & Skift, 2015 | Millward Brown Digital on behalf of Expedia MediaSolutions, 2016

Share of Influence During Each Phase of the Travel Shopping Journey40%

of people booking travel online browse just 3-5 sites before completing their purchase

Making a List and Checking It Twice: Travel Research, Planning & Validation

Ellis ConnollyChief Revenue Officer, TrustYou

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read reviews prior to making a booking decision

are willing to pay more for a hotel with higher review scores

95% of travelers

76% of travelers1. Consumer Research Identifies How To Present Travel Review Content For Optimal Bookings, TrustYou2. Consumer Research Identifies How To Present Travel Review Content For Optimal Bookings, TrustYou3. The Effect of Reviews on Hotel Conversion Rates and Pricing, TrustYou

say summarized review content is the easiest way to consume travel reviews

52% of travelers

Brand consistency across the entire online booking experience

 

  

Location Price Reviews

Leverage guest feedback to

impact the entire guest journey

The world’s largest guest feedback

platform

Research Phase: Driving Your Conversion Opportunity

Charlie OsmondChief Tease, Triptease

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Direct is best

“Their booking value is 2x more than OTA bookers”

“Direct bookers deliver 9-18% more

netRevPAR”

Over 60% of OTA bookers visit your hotel website

1. Experience the customer journey

+

2. Present clear benefits

What’s in it for me?

3. Prove your rate is the best

Price Check on the booking engine

4. Don’t be undercut

When you are undercut by an OTA your conversion rate drops by over 30%

5. Reduce abandonment & capture guest details

Track exit-intent and pop a conversion message

We’ll send you a single message with details of your search and a special offer

email Go

Send me my search details

6. Be human

Personalized content&Live messaging

Charlie OsmondChief Tease, Triptease

1. Experience the journey2. Present clear benefits3. Prove your rate is best4. Don’t be undercut5. Reduce abandonment6. Be human

Research phase – driving your conversion opportunity

Ed St. OngePresident, Flip.towww.flip.to

Charlie OsmondChief Tease, Tripteasewww.triptease.com

Chris BlaineVP, Sales & Account Management, Sojernwww.sojern.com

Ellis ConnollyChief Revenue Officer, TrustYouwww.trustyou.com

Up Next Let’s Book It! Winning the Hotel Booking