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THE BIG SIX SOCIAL NETWORKS 9 th of November 2016 London

The Big Six Social Networks

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Page 1: The Big Six Social Networks

THE BIG SIX SOCIAL NETWORKS

9th of November 2016London

Page 2: The Big Six Social Networks

Read a Short History of Social Media and

Page 3: The Big Six Social Networks
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Susan Wojcicki – YouTube - 1bn Jeff Weiner – Linkedin – 600m Mark Zuckerberg – Facebook – 1.6bn Jack Dorsey – Twitter – 317m Kevin Systrom – Instagram – 500m Evan Spiegel – Snapchat – 100m

They da Boss

Page 6: The Big Six Social Networks

They are all blending together because of live.

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Periscope – Live Video

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Build it and they do not come

Page 9: The Big Six Social Networks

Video

• 8 Billion Videos a day on Facebook.• 200m Periscope broadcasts.• Gets 15-20% engagement rates. (Unheard of

before now in display advertising)• Between 15-30 seconds maximum.• Social Media Content Distribution tools are

the best. They have the best targeting.

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What features make your network good And when would you use it?

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• Letting people find you when the search the Internet

• Giving you more control over what happens to you in Google Results

• A good profile encourages people to contact you

• Address book - Stay in touch with people as they change jobs

• Go direct to the boss! – Getting past the gatekeepers. Direct contact

• Galvanising Social Capital - Getting your connections to request introductions for you

• Managing your online job hunting by having your C.V online

• Becoming an influencer – By joining groups you can grow your social capital by solving industry problems

• Link it to Twitter to simplify business updates.

WHAT IS LINKED IN GOOD FOR?

Page 12: The Big Six Social Networks

WHAT IS INSTAGRAM GOOD FOR?

Immediacy & Instant Feedback

Smartphone Only so keeps in the moment

Beauty - Amazing pictures every day.

Basic Photoshop – Good use of mobile tech

Community - strong sense of connection Little Negativity or tired Memes People taking time out of their day to

be creative

Continuity - Watching peoples lives unfold.

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WHAT MAKES YOUTUBE GREAT

Works in 56 Countries and 61 Languages

2nd Largest Search Engine in the world.

17% of all internet traffic runs through Youtube

6 Billion Hours watched a month.

25% of all views are from a mobile.

Great for SEO & New Traffic

Video Sharing is so easy – How to

Hosting content to be used elsewhere

Making Money

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WHAT TWITTER GREAT

Amazing Data – Most in depth targeting

Micro Blogging - simplicity

Relationship with Live TV

Works amazing well on phones

Great for SEO & New Traffic

Direct bypass Gatekeepers

Works like a newspaper curated by you

Influence is measurable.

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WHAT MAKES SNAPCHAT GREAT

Content Deletes – Freedom from Digital Vapour Trail.

Sense of urgency to watch content

Great use of Filters

Loved by Teens

Great for SEO & New Traffic

Direct bypass Gatekeepers

Works like a newspaper curated by you

Influence is measurable.

Page 16: The Big Six Social Networks

WHAT FACEBOOK UNIQUE

Cheap Advertising

Great on Mobile

Chat is used by 900

Likes

A scrapbook of our social lives

An event Hub

The Alogorythm