THE BEST FREE TOOLS

FOR SEO

G A R R E T T M E H R G U T H , M B A

D I R E C T I V E

C O N S U LT I N G | C E O

THE PLAN:

AGENDA

‣ Introduction

‣ Free Tools

‣ Live Examples

‣ Q & A

2

@GMEHRGUTH

A LITTLE ABOUT ME

‣ I am the CEO and Cofounder

of Directive Consulting. We do

SEO, PPC, Design and

Analytics.

‣ I like to play soccer and surf!

INTRODUCTION

3

@GMEHRGUTH

FREE TOOLS

The Best Free Tools for SEO @GMEHRGUTH

FREE TOOLS:

The Best Free Tools for SEO

Screaming Frog

Moz Bar

Google Analytics

Google Trends

KeywordTool.io

Small SEO Tools

Siteliner

Nibbler

5

@GMEHRGUTH

SCREAMING FROG

The Best Free Tools for SEO @GMEHRGUTH

SCREAMING FROG

The Best Free Tools for SEO

7

@GMEHRGUTH

Favorite Way to Use:

Website Architecture

Complete Audit

Sitemap Creation

Awesome Resource:

http://www.seerinteractive.com/blog/scr

eaming-frog-guide/

MOZ BAR

The Best Free Tools for SEO @GMEHRGUTH

MOZ BAR

The Best Free Tools for SEO

9

@GMEHRGUTH

Favorite Way to Use:

On Page Optimization

Link Analysis

Authority Analysis

Awesome Resource:

http://moz.com/help/guides/research-

tools/mozbar

GOOGLE ANALYTICS

The Best Free Tools for SEO @GMEHRGUTH

GOOGLE ANALYTICS

The Best Free Tools for SEO

11

@GMEHRGUTH

Favorite Way to Use:

Traffic Analysis

Event Tracking

Reporting

Awesome Resource:

http://www.simplybusiness.co.uk/micros

ites/google-analytics-guide/

GOOGLE TRENDS

The Best Free Tools for SEO @GMEHRGUTH

GOOGLE TRENDS

The Best Free Tools for SEO

13

@GMEHRGUTH

Favorite Way to Use:

Adjective Analysis

Trend discovery

Keyword Choosing

Awesome Resource:

https://blog.ahrefs.com/use-google-

trends-local-keyword-research/

KEYWORDTOOL.IO

The Best Free Tools for SEO @GMEHRGUTH

KEYWORDTOOL.IO

The Best Free Tools for SEO

15

@GMEHRGUTH

Favorite Way to Use:

Keyword research

Brainstorming

PPC

Awesome Resource:

http://backlinko.com/long-tail-keywords

SMALL SEOTOOLS

The Best Free Tools for SEO @GMEHRGUTH

SMALL SEO TOOLS

The Best Free Tools for SEO

17

@GMEHRGUTH

Favorite Way to Use:

…it has a little bit of everything

Awesome Resource:

http://moz.com/blog/100-free-seo-tools

SITELINER

The Best Free Tools for SEO @GMEHRGUTH

SITELINER

The Best Free Tools for SEO

19

@GMEHRGUTH

Favorite Way to Use:

Content Analysis

Link Analysis

Competitive Comparison

Awesome Resource:

http://www.siteliner.com/guide

NIBBLER

The Best Free Tools for SEO @GMEHRGUTH

NIBBLER

The Best Free Tools for SEO

21

@GMEHRGUTH

Favorite Way to Use:

Overall Web Analysis

Site Performance

Social Snapshot

Awesome Resource:

http://nibbler.silktide.com/

Q&A

The Best Free Tools for SEO 22