TEN REAL TIME CONTENT MARKETING TIPS BY TOM RADFORD

(DIRECTOR OF CONTENT CLICK2VIEW)

“Real-time content marketing drives engagement through reactive strategies and timely interventions”

BE TIMELY. PLAN AHEAD FOR FUTURE EVENTS, KEEP

THE CONTENT FRESH TO GIVE IT A ‘SPONTANEOUS’ FEEL

PLAN AHEAD

BE APPROVED. ENSURE THAT YOUR CONTENT HAS

BEEN CLEARED IN ADVANCE AS MUCH AS POSSIBLE WITH THE CLIENT AND

ANY AFFECTED PARTIES.

BE CONSISTENT: KEEP IT IN LINE WITH EXISTING CONTENT STRATEGIES IN VOICE

AND TONE.

BE REACTIVE: BE PREPARATIONS TO REACT TO UNFORESEEN EVENTS, HAVE A

SIGNATURE STYLE TO PACKAGE SPONTANEOUS STORIES.

BE ADAPTABLE: BE AWARE OF YOUR BRAND’S

CURRENT MEDIA ACTIVITY AND POSITIONING AND ADAPT YOUR

CONTENT TO IT.

BE FOCUSED: PAY ATTENTION TO AUDIENCE TRENDS.

SCAN ALL THE CHANNELS FOR CHANGES IN AUDIENCE

DEMOGRAPHICS, CUSTOMER FEEDBACK AND NEW TREND APPETITES.

BE ACCOUNTABLE MEASURE YOUR KPI’S CAREFULLY.

LEARN FROM SUCCESS AND FAILURE AND RE-CALIBRATE YOUR APPROACH

ACCORDINGLY.

BE UNAMBIGUOUS: KEEP THE MESSAGE CLEAR AND

HONEST, DON’T LEAVE THE AUDIENCE SCRATCHING THEIR HEADS; MAKE IT

SIMPLE AND ‘ON MESSAGE’.

BE ENTERTAINING: MAKE YOUR CONTENT STAND OUT; KEEP

IT ENGAGING, ENJOYABLE AND DIGESTIBLE FOR EASE OF CONSUMPTION.

BE REGULAR: KEEP IT UP, KEEP PUTTING IT OUT ON A

REGULAR BASIS BECAUSE SPORADIC CONTENT IS BAD NEWS. SHOW THE

CONSUMER THAT THE BRAND IS LIVING AND BREATHING IDEAS.

TEN REAL-TIME CONTENT MARKETING TIPS

BE TIMELY. PLAN AHEAD FOR FUTURE EVENTS, KEEP THE CONTENT FRESH TO GIVE IT A ‘SPONTANEOUS’ FEEL

BE APPROVED. ENSURE THAT YOUR CONTENT HAS BEEN CLEARED IN ADVANCE AS MUCH AS POSSIBLE WITH THE CLIENT AND ANY AFFECTED PARTIES.

BE CONSISTENT: KEEP IT IN LINE WITH EXISTING CONTENT STRATEGIES IN VOICE AND TONE.

BE REACTIVE: BE PREPARED TO REACT TO UNFORESEEN EVENTS, HAVE A SIGNATURE STYLE TO PACKAGE SPONTANEOUS STORIES.

BE ADAPTABLE: BE AWARE OF YOUR BRAND’S CURRENT MEDIA ACTIVITY AND POSITIONING AND ADAPT YOUR CONTENT TO IT.

BE FOCUSED: PAY ATTENTION TO AUDIENCE TRENDS. SCAN ALL THE CHANNELS FOR CHANGES IN AUDIENCE DEMOGRAPHICS, CUSTOMER FEEDBACK AND NEW TREND APPETITES.

BE ACCOUNTABLE MEASURE YOUR KPI’S CAREFULLY. LEARN FROM SUCCESS AND FAILURE AND RE-CALIBRATE YOUR APPROACH ACCORDINGLY.

BE UNAMBIGUOUS: KEEP THE MESSAGE CLEAR AND HONEST, DON’T LEAVE THE AUDIENCE SCRATCHING THEIR HEADS; MAKE IT SIMPLE AND ‘ON MESSAGE’.

BE ENTERTAINING: MAKE YOUR CONTENT STAND OUT; KEEP IT ENGAGING, ENJOYABLE AND DIGESTIBLE FOR EASE OF CONSUMPTION.

BE REGULAR: KEEP IT UP, KEEP PUTTING IT OUT ON A REGULAR BASIS BECAUSE SPORADIC CONTENT IS BAD NEWS. SHOW THE CONSUMER THAT THE BRAND IS LIVING AND BREATHING IDEAS.