TEAM TRAININGTools Edition | July 2016

STACY’S TOOLS• FAQ Fox• Google Suggest

FAQ Fox

• FAQ Fox is a tool that allows you to uncover a list of questions readers are asking based on a specific keyword target• Instead of using the tool solely for this purpose, I also like to use it to

figure out what questions readers AREN’T asking around a particular keyword – and address those areas in my content

Don’t Hit “Enter” in Google

• We pretty much use Google for everything these days• For B2B content marketing specifically, it can be a really

useful tool for uncovering the types of queries people are searching on

• Simply type something into Google and DON’T hit “Enter”- and you’ve got a list of topics people are seeking out

IVY’S TOOLS• Keyword Wrapper• Excel Magic

Keyword Wrapper• Broad Match• Broad Match Modifier +pokemon• Phrase Match “pokemon”• Exact Match [pokemon]

Excel Magic

Keyword Wrapper

URLs• AdWords Wrapper

• http://www.adwordswrapper.com/cgi-bin/aw.cgi

• AdWords Broad Keyword Converter• http://tools.acquisio.com/AdwordsBroadKwConverter/

DEREK’S TOOLS• Jing• Yahoo!

• Jing: Simple way to highlight a particular point or observation, calling out details directly within the image (like this one!)

• https://www.techsmith.com/jing.html

• Yahoo Home Page: Not just fantasy sports but a quick way to potentially find a short talking point – aside from the weather or sports teams – when kicking off a status meeting with a client

ALAN’S TOOLS• AdWords Editor• Excel Record Macro

AdWords Editor• Underutilized• Can make changes

offline if WiFi goes out• Great for bulk uploads of

ads, keywords, bids• Unique use: Copy Paste

Shell – Super easy way to implement Ad Schedule settings for all campaigns, instead of doing it manually 1-by-1

Microsoft Excel – Record Macro• Records and saves steps used in excel to ease replication of

process.• Created a simple Macro for CH Robinson to ease tracking

template character creation (ie “ = 22%, space = %20), in lieu of CTRL + F (Find Replace)

CTRL + M

PHOEBE’S TOOLS• Snippet Optimization• Spotify

Tools I Use – Phoebe Fasulo Edition

SEO Mofo Snippet Optimization Tool

I use this tool on a daily basis to help visualize HTML titles and meta descriptions.

Tools I Use - Phoebe Fasulo EditionSpotify

Music is a huge part of my work day, it helps me concentrate and quickly and efficiently get things done for clients.

My favorite playlists to listen to at work can be found to the left

ANDREA’S TOOLS• Digg Reader

Why?• Easy to stay updated• Fast• Categorize websites in folders

How?

What?• Simple RSS and feed reader for web, Android, and

iPhone.• It is Free.• You can sync it with your Twitter, Facebook or Google

account.• June 26, 2013• Chrome Extension: Digg Reader Notifier.

JUSTINA’S TOOLS• CoSchedule• Button Optimizer

CoSchedule Headline Analyzer

I use this to write more effective blog titles as well as HTML titles based on the an analysis of the words I use.

Button Optimizer

This helps A LOT with creating CTA buttons because it enables you to visually see what your button would look like.

JEREMY’S TOOLS• TagCrowd• Chrome Extensions

TAGCROWD SQR PATTERNShttp://tagcrowd.com

TagCrowd is a free tool enabling anyone to generate word clouds to help visualize word frequency.

SQR Data > Text-to-Column via Excel > Paste in TagCrowd

Example from 803 SQR keywords from Weather’s account:

CHROME EXTENSIONS• Mobile/Responsive Web Design Tester

Allows people to directly preview a website as it if were to be loaded on a mobileDevice. Supports different types of smartphones, tablets, and screen sizes

• Autosave for Basecamp

A simple plugin that saves your progress when writing posts in Basecampjust in case something unexpected happens!

• join.me for Google Calendar

Allows you to easily schedule join.me meetings directly in Google Calendar

KRISTEN’S TOOLS• Followerwonk• Sidekick

Followerwonk: New Features• Analyze users Tweets:

• Most mentioned users• Most mentioned

domains• Most important Tweets

Sidekick

• Easily send / track messages• Get notifications when someone engages with your

messages• See history of email interactions

RYAN’S TOOLS• Search Console• BuzzSumo• Google Suggest

The Tools I Use: Identifying Blog TopicsGoogle Search Console:

• Clicks, Impressions, CTR, Position data for each blog post • Can set date ranges, filter by query, pages, etc. • *Also leverage main site data to see what queries are driving users to the site• Tip: Identify what’s working and look for common themes / long-tail opportunities

The Tools I Use: Identifying Blog TopicsBuzzsumo:

• Analyze social share data for your site (top blog shares shown above)• I most commonly use the filter to sort by date range or “content type”• What I like best: Ability to look at any site’s top shared content • Tip: Analyze a handful of competitor’s sites as well as your own to identify themes

The Tools I Use: Identifying Blog TopicsBuzzsumo continued:

• Content Analysis allows you to see average shares by network, content type, date published, and length

The Tools I Use: Identifying Blog TopicsGoogle Suggest:

• Use after you have identified a theme or keyword (using the other tools) • “X330” make/model post was successful – what else can we write about? • Tip: To capitalize on the popularity of the keyword, we recently published a “X330 vs

X350” comparison post

REBECCA’S TOOLS• Google Trends• Similar Web

Google Trends

• Keywords Research• Main Keywords Trend• Understand User• Adjust Campaigns to match

seasonal demand

• Understand the traffic and competitive analysis

• Competitors• Target Audience • New Keywords ideas

• A platform to compare American and Chinese sites• Data for writing post • Understand the online market from both countries• Audience’s Interest in a foreign country• As a reference for nice websites by checking rank

CASIE’S TOOLS• Live HTTP Headers• Builtwith• Annie’s Google Doc

• Live HTTP Headers Chrome extension

• Builtwith – server, hosting, CMS, framework

• Annie’s must have tools Google Doc

NANCY’S TOOLS• iPhone Camera

Tool: Phone Camera

Numbers you have to call.

Pretty flowers you want to plant.

Products you want to buy.

Use it to screenshot useful things.

Donut places you want to go.

Recipes you want to make.

Then you can organize the photos into albums and it’s like having your own mini Pinterest in your camera roll.