Target the Crowd with Custom Audience of Facebook

There are a number of social media platforms that will attract a select audience.

Pinterest will probably always be something that the ladies enjoy, and Google+ will be a place where a lot of tech wizards will hang out.

However, social media marketing has developed and other platforms are offering the tools to gain audiences. These other web sites can focus on other business establishments that could turn into a very profitable B2B campaigns.

Facebook is taking dramatic moves forward in efforts to develop audiences. The Facebook feature, Custom Audience, is permitting Facebook ads to become a superior means of focusing marketing efforts.

It is an amazing opportunity for small to medium size business to be more selective when it comes to the audience type viewing established Facebook ads.

Custom Audience will permit information regarding prospects and clients to be used by B2B marketers to better label, and describe, an audience for the Facebook ad. Indeed, information can be matched to profiles on Facebook.

This will allow for a dedicated audience that would be more receptive to particular advertisements posted on Facebook. There are a number of other uses for the Custom Audience tool that can be of great service to any marketing campaign.

Former clients can be retrieved with the use of a CRM system. The data can be coupled with an advertisement to help recognition and possibly allow a lapsed business relationship to come back.

The company brand can be enhanced on Facebook with the use of Custom Audiences. It is possible to take the existing followers of a corporate blog, create a custom audience, and then create an advertisement intended to increase likes.

This message could be shown to those blog subscribers who have not yet liked the corporate Facebook page, and encourage them to both like the page and follow developments posted on Facebook;

There any number of ways in which the advertisements can be redesigned and adapted so that the custom audience is featured.

The audience which is created can help further develop the creative artistry of the ads. If the images used are connected directly to the audience profile (e.g., the use of the young millennial in the visual, or senior citizens prominently displayed in the advertisement, etc.), The response rates can be substantially high;

There is the possibility of doing some segmenting. Creating a custom audience that centres on previous business transactions and then producing an advertisement or offer for that segment can generate repeat business and very good sales revenue;

Custom audience allows advertisements to be created to appeal to that given audience. Those features offered that appeal to the custom audience can be emphasized, drawing greater attention and interest in the process;

Remarketing list can be better used. It would be possible to take advantage of Facebook exchange to have advertisements retargeted for the right column and also the newsfeed. This will of course take into consideration the content of the site itself

All of this seems very wonderful, but there is a cautionary note that an account executive needs to keep in mind. The use of Custom Audience must be cost-effective as far as numbers are concerned. In other words, a very small custom audience doesn’t do much good at all, and barely justifies the time and effort.

The larger the custom audience, the better it will be. A rule of thumb is to have a population size somewhere in the thousands. It creates a very large group of people seeing advertisements. It also allows for or valuable analysis of resulting data.

The positive benefits of the Custom Audience tool cannot be denied. Marketers would always rather deal with known entities, than try to cast marketing seeds to the earth, hoping for sprouts here and there.

Being able to resurrect old relationships and create ads that further work certain demographics are just some of the positive aspects of this part of the Facebook toolkit.

Small business in particular can see this as an excellent opportunity to make use of the larger social media platform currently on the Internet. It can reduce the stress of having to chase retail customers; concentrating instead on those with whom contact has been established in the present or in the past.

Custom Audience helps the small entrepreneur compete more effectively against larger companies, courtesy of this remarkable aid offered by Facebook.

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