SXSW 2015 - Crash Course: Measuring Digital Marketing

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    CRASH COURSEMEASURING DIGITAL MARKETING

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    SURVEY BENCHMARKS

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    WHAT YOU WANTED TO KNOW

    1. Cover the basics2. Cover the basics3. No reallycover the basics4. Attribution5. Tools - basics

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    TOP 5 PROBLEMS BENCHMARKS

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    SURVEY RESULTS

    Please just tell me what my KPIs

    should be

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    EFFECTIVE BUSINESS& DIGITAL GOAL SETTING

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    THINGS TO THINK ABOUT

    SMART Goals How many? Business Conversions Digital Conversions Sales Channels Sales Source Path to sale

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