A recap of trends and apps from SXSW 2014. This was presented at the Central Michigan Public Relations Society of America Lunch 'n' Learn on April 4, 2014.
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SXSW 2014 Highlights What Mid-Michigan PR Pros Need To Know
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Fun Fact! The average American web surfers attention span is 8
seconds. ! That is one second shorter than that of a goldsh. ! ! !
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Events There are lots of people at SXSW, so it makes sense that
theyd know something about event planning. 3
iBeacon Bluetooth indoor positioning system that can notify
nearby iOS 7 devices of their presence. Landed at airport: Welcome
to Austin! Arrived at convention center: Welcome to SXSW! and
directions to the event registration room with QR code to simplify
process Sessions: Welcome message at session start, see who is
there and converse using Eventbase SXSW app 4
UpwordNotes.com (app) Event host pre-loads session names
Attendees upload notes using link and hashtag Users search for
session notes using name or hashtag Also works for writing &
list making Dropbox sync 5
Observations: Need to strongly promote use of platform in
collateral materials. Need to actively monitor Twitter for event
hashtags and encourage users to submit their notes. 6
seen.co Event hashtags are curated Content is organized &
ranked Can save permanent record & share link with others
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Sketch Noting Live Events ImageThink.net - ofcial graphic
recorder of SXSW Lots of sketch noters in the crowd Observation:
Having large-scale displays of sketch notes draws attention 8
Impossible Project Lab the-impossible- project.com/instantlab
Polaroid-style printer works with a free iPhone app 10
crowdswell.com A free market for doing good Find something in
the community you want to change Upload to the platform People can
join in to help solve the problem 11
Branding Lots of people at SXSW want to be well-known, and it
takes a lot to get noticed. 12
DigitizeYourBrand.com USB-enabled business cards Near Field
Communications QR campaigns 13
favicards.com Square business cards in style of favicons Dozens
of formats available 14
Hyperactivate.com Hashtag driven campaigns Full analytics
behind the scenes Twitter users prole images generate photo mosaics
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domain.me Personalized domain addresses Full suite of
additional platforms (about.me, hire.me, etc.) 16
Personal Organization Lots of people at SXSW are desperate to
get more work done - and feel like theyre working less. 17
Evernote & Post-Its Use your Evernote app to snap a photo
on a Post-It Auto-tags / les your notes based on color Several
sizes available Marked packages include 1-3 months of Evernote
Premium Observation: You need really good lighting or the app
doesnt recognize the colors correctly. 18
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Neu Calendar neuyear.net the Moleskine of calendars Year-long
planning calendar Multiple formats (academic year, traditional) and
sizes 20
Yoga & Meditation Many sessions on the creative benets of
personal yoga & meditation practices Buddhify 2 (beginners
meditation app) Yoga Journal iPractice (yoga app) 21
Organization Apps Opinion A: Everyone is using an app (Asana,
Trello, Omnifocus) Opinion B: Creatives are moving away from
digital organization apps Basically: Use what works for you 22
Jelly (app - jelly.co) Created by Biz Stone Crowdsource answers
to questions, get recommendations Search by map, images, text,
voice 23
Privacy Lots of people at SXSW are paranoid and/or want to be
left alone. 24
3M Privacy Film Fits newer iPhones (& iPads coming soon)
Blocks people from viewing screen from the side Removable, no
residue 25
ghostery.com Add-on for most browsers See which sites track you
& what they track Blocks some tracking on websites 26
Avoid Humans (app) Uses GPS to locate nearby quiet places An
introverts dream! Started in Austin with plans to expand Works off
FourSquare data 27
Secret (app) Share anonymous posts with friends Aim: Be more
open and promote less curating of our best selves online 28
Omlet (app) Similar to WhatsApp Private chatting platform Users
control how data is stored, controlled and monetized 29
Content Marketing Lots of people at SXSW have jumped on the
content marketing bandwagon. 30
Cook Book Cafe DIY eBook and app publishing tool Crowdsource
recipes Being used for cause marketing 31
medium.com Minimalist, collaborative blog platform No sidebars,
widgets; focus is on words and photos Less commitment required than
traditional blogs Cole for Congress - running New Jersey state
campaign on blog site Hes also crowdsourcing his platform on GitHub
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Mood Board New usage: Creating visual audience personas 33
Analytics Tools topsy.com Twitter analysis, including sentiment
score bottlenose.com or TableuSoftware.com Includes data
visualization Enterprise friendly Real-time social, television and
radio analysis 34
Content Resources Tweet2Cite - Proper Twitter citation
formatting TheCommunityManager.com #CMMGRChat - Twitter chat for
community managers NextDraft.com (e-newsletter and app by Dave
Pell) 35
Content Sources NYTNow (app) - Curated news by The New York
Times storyful.com - Veried social sourced newswire Source for
citizen journalism content vethirtyeight.com - Nate Silvers new
site with ESPN, focusing on data journalism Good inspiration for
infographics and pitch angles 36
Digital Assets Lots of people at SXSW (okay, everyone at SXSW)
takes digital photos and/or video. 37
History Pin Plot old photos on maps Crowdsource information to
pin down location information 38
Findery (app) Local / social discovery app Leave image-based
notes tagged to locations Notes can be about past, present or
future By Flickr co-founder 39
TinEye.com Reverse search for images on the Internet Similar to
Google Search by Images Locates original upload of image when
possible Use to verify authenticity of images 40
WeVideo.com Video editing application Cloud-based, paid app
Multi-user allows for group editing 41
Trello New usage: storyboarding videos 42
visual.ly Visual content marketplace Crowdsourcing freelancers
for custom projects 43
Any Questions? 44
Photo Credits 1. Flickr user redstamp 2. Flickr user
protographer23 3. Personal photo 6. UpwordNotes.com 7. seen.co 8.
Flickr user doctorow 9. Personal photo 10.
the-impossible-project.com 12. Flickr user heisenbergmedia 14.
favicards.com 15. hyperactivate.com 17. iStock 19. evernote.com 20.
neuyear.net 23. jelly.co 24. Flickr user shemp65 25. 3m.com 30.
Flickr user sparkfun 33. Apple app store 37. Flickr user
heisenbergmedia 38. historypin.com 39. ndery.com 42. trello.com
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