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THE FUTURE'S SO BRIGHT, OR IS IT? NEW RESEARCH FOR LINKEDIN SHINES A LIGHT ON WEARABLES, VR, AI AND SELF-DRIVING CARS.

Study: The Future of VR, AR and Self-Driving Cars

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Page 1: Study: The Future of VR, AR and Self-Driving Cars

THE FUTURE'S

SO BRIGHT,

OR IS IT?

NEW RESEARCH FOR LINKEDIN

SHINES A LIGHT ON WEARABLES,

VR, AI AND SELF-DRIVING CARS.

Page 2: Study: The Future of VR, AR and Self-Driving Cars

IS WEARABLE

TECHNOLOGYPART OF YOUR DAILY LIFE?

(E.G., FITNESS TRACKER, IWATCH)

Page 3: Study: The Future of VR, AR and Self-Driving Cars

IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

1%

DON’T KNOW

64%

NO

35%

YES

Page 4: Study: The Future of VR, AR and Self-Driving Cars

MEN AND

WOMEN

ARE JUST AS LIKELY TO USE WEARABLES

35 % 36 %

IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

Page 5: Study: The Future of VR, AR and Self-Driving Cars

HOWEVER, THE USE OF WEARABLE TECHNOLOGY INCREASES

WITH SENIORITY...

ENTRY LEVEL 32 %SNR IC 35 %MANAGER 38 %DIRECTOR 42 %

IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

Page 6: Study: The Future of VR, AR and Self-Driving Cars

…AT LEAST IT DOES TO A

POINT AS IT TAILS OFF

AMONG THE

ELITE

32 %PARTNER

40 %VP

38 %CXO

IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

Page 7: Study: The Future of VR, AR and Self-Driving Cars

This goes hand in hand with age, where use of wearable tech increases - to a point - among

older members

26 %

18 - 24 YEARS

37 %

25 - 34YEARS

38 %

35 - 44 YEARS

40 %

45 - 54 YEARS

36 %

55 - 64 YEARS

22 %

65+ YEARS

IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

Page 8: Study: The Future of VR, AR and Self-Driving Cars

USAGE DIFFERS BY MARKET BY ALMOST

Brazil is leading the way

UK sits at the bottom alongside Australia46 % 31 %

20 %IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

Page 9: Study: The Future of VR, AR and Self-Driving Cars

OTHER USAGE PERCENTAGES BY MARKET

38% 38% 37% 37% 36%37%40% 36% 30%

IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?

Page 10: Study: The Future of VR, AR and Self-Driving Cars

SELF-DRIVING

CAR

WILL YOU PURCHASE A

WHEN THEY BECOME AVAILABLE?

Page 11: Study: The Future of VR, AR and Self-Driving Cars

WILL YOU PURCHASE A SELF-DRIVING CAR

WHEN THEYBECOME AVAILABLE?

28%

DON’T KNOW

48%

NO

24%

YES

Page 12: Study: The Future of VR, AR and Self-Driving Cars

WILL YOU PURCHASE A SELF-DRIVING CAR

WHEN THEYBECOME AVAILABLE?

Openness to buying an SD car when they become available drops off sharply among members over

27 %

18 - 24 YEARS

36 %

25 - 34YEARS

25 %

35 - 44 YEARS

22%

45 - 54 YEARS

16 %

55 - 64 YEARS

10 %

65+ YEARS

34+

Page 13: Study: The Future of VR, AR and Self-Driving Cars

WILL YOU PURCHASE A SELF-DRIVING CAR

WHEN THEYBECOME AVAILABLE?

ARE MOST OPEN TO SD CARS

More than 4 in 10 members from India and UAE are open to buying an SD car

UK sits at the bottom, just below USA and Australia

DEVELOPING MARKETS

47 %

44 %

13 %

Page 14: Study: The Future of VR, AR and Self-Driving Cars

WILL YOU PURCHASE A SELF-DRIVING CAR

WHEN THEYBECOME AVAILABLE?

37% 30% 30% 28% 26% 23% 22% 16% 16%

IN THE REST OF THE WORLD...

Page 15: Study: The Future of VR, AR and Self-Driving Cars

WILL YOU PURCHASE A SELF-DRIVING CAR

WHEN THEYBECOME AVAILABLE?

Half of all members that are open to buying an SD car are also in market for a VR headset in the next 12 months

GLOBAL AVERAGE

ONE MORE THING...

2x

50%

These respondents are also slightly less concerned with the rise of Artificial Intelligence

Global Ave.32 %28 % VS

Page 16: Study: The Future of VR, AR and Self-Driving Cars

A VIRTUAL REALITY

HEADSET

DO YOU OWN OR INTEND TO PURCHASE

IN THE NEXT 12 MONTHS?

Page 17: Study: The Future of VR, AR and Self-Driving Cars

DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?

11%

YES

66%

NO

23%

DON’T KNOW

Page 18: Study: The Future of VR, AR and Self-Driving Cars

DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?

11%

YES

66%

NO

23%

DON’T KNOW

Page 19: Study: The Future of VR, AR and Self-Driving Cars

DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?

THE SWEET SPOT IS STILL THAT25 - 34 AGE GROUP

18 - 24 YEARS

35 - 44 YEARS

45 - 54 YEARS

55 - 64 YEARS

65+ YEARS 2 %

4 %10 %

13 %14 %

25 - 34 YEARS 16 %

Page 20: Study: The Future of VR, AR and Self-Driving Cars

DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?

A THIRD OF UAE MEMBERS INTEND ON BUYING A VR HEADSET IN THE NEXT 12 MONTHS

33%

Page 21: Study: The Future of VR, AR and Self-Driving Cars

DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?

WHILE IN THE REST OF THE WORLD...

25%

16%

15%

14%

13%

13%

8%

8%

7%

6%

5%

India

Netherlands

Hong Kong

Singapore

Brazil

Australia

Canada

Germany

USA

UK

France

VR INTENDERSare concerned with the rise of AI1 in 10

Page 22: Study: The Future of VR, AR and Self-Driving Cars

ARTIFICIALINTELLIGENCE?

ARE YOU CONCERNED WITH THE RISE OF

Page 23: Study: The Future of VR, AR and Self-Driving Cars

ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?

10%

DON’T KNOW

32%

YES

58%

NO

Page 24: Study: The Future of VR, AR and Self-Driving Cars

ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?

BUT MEN ARE A LITTLE MORE DEFINITE IN THEIR THOUGHTS

CONCERN ABOUT THE RISE OF AI IS EQUAL BETWEEN

DON’T KNOW

8%

59%

NO

32%

YES

16%DON’T KNOW

53%

NO

31%

YES

MEN AND

WOMEN

Page 25: Study: The Future of VR, AR and Self-Driving Cars

ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?

CONCERN OVER THE RISE OF AI TYPICALLY

41 %18 - 34 YEARS

37 %25 - 34 YEARS

32 %35 - 44 YEARS

29 %45 - 54 YEARS

28 %55 - 64 YEARS

31 %65+ YEARS

DECREASES WITH AGE

Page 26: Study: The Future of VR, AR and Self-Driving Cars

ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?

ARE SERIOUSLY CONCERNED WITH THE RISE OF AI

48%

44%

38%

34%

32%

30%

India

UAE

Singapore

Brazil

Hong Kong

Canada

30%

28%

27%

26%

20%

Germany

Australia

UK

US

Netherlands

FRANCE

59%

Page 27: Study: The Future of VR, AR and Self-Driving Cars

ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?

ONE MORE THING...

MORE LIKELY TO CONSIDER PURCHASING AN SD CAR

WHEN THEY BECOME AVAILABLE

MORE LIKELY TO PURCHASE A VR HEADSET IN THE NEXT

12 MONTHS

YET THESE RESPONDENTS ARE NO MORE LIKELY TO

USE WEARABLES

Global Ave. Among AI concerned

11% 40 %VS

RESPONDENTS THAT ARE CONCERNED WITH THE RISE OF AI ARE

60% 250% NO

Page 28: Study: The Future of VR, AR and Self-Driving Cars