Maya Pope-ChappellNews Editor, LinkedIn

@mayaj

GET DISCOVERED

Show What You Know

Publishing on LinkedIn

Write

Your Connections & Followers

Global Professional Network

Expand Your Professional Brand

LONG FORM

Deep dive on topics

that matter to you,

and watch

engagement build in

the comments

SHORT FORM

Share links, articles,

images, quotes and

other content that is

relevant to you and

your followers

GROW YOUR

IDEASGAIN

FOLLOWERS

• It’s your chance to showcase your Insights, knowledge and experiences

• It’s one way to build influence and thought leadership

• It’s a great sounding board for your thoughts and big ideas

• It’s your chance to reach up to 380+ million professionals

Why Write on LinkedIn?

How to Write Long-Form PostsThe long-form post tool allows you to draft or paste in your thoughts and then publish to all of your followers

1. Sign in to LinkedIn.com

3. Write until you’ve said what you want to say. The

more of your own voice, the better. Asking questions to

readers helps get them engaged

2. Click to access the publishing tool

4. Publish