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A presentation delivered at Product Camp St. Louis, March 29, 2014. Getting people to your website is essential to marketing success, but focusing on just “SEO” is a mistake. This presentation discusses the essential elements of driving traffic to your site, even as Google constantly rolls out algorithm updates and people evolve how they get information and what social networks they use. Among other things, this presentation focuses on: > How using a combination of “content neighborhoods” and “keyword silos” can help you win at organic search > How the mobile revolution will – and will not – impact your search marketing > Which social networks, and what kind of social media activity, matter to site performance > Why PR and website performance go together like chocolate and peanut butter
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Stop Worrying About SEO and Start
Thinking About Website PerformanceProduct Camp St. Louis | March 29, 2014
Strategic Marketing for a Web-Centric World
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SITE TRAFFIC
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KEYS TO WEBSITE PERFORMANCE
1. AUTHORITY
2. CONTEXT
3. ACCESSIBILITY
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Hub & Spoke
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Category
Theme
Theme
Theme
Theme
Theme
Theme
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Traffic Law
Red Light Cameras
DUI /DWI
Traffic Court
Police Officer
Etiquette
Personal Injury
Insurance
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Category Theme
Topic A Keyword
Topic B Keyword
Topic C Keyword
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Google Authorship
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The New Linkbuilding Heirarchy
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Media Coverage
Social Media – Shares, Likes, etc.
Blogs, Key Influencers
Niche Directories
Blog Comments
Free Directories
Article Submission Sites
Quid Pro Quo Links
Earned
Manual
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Building
Blocks
STILL
Matter!
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By doing “SEO” right, you can
create a significant source of new
business and be algorithm-proof
Thank You!
Brian Posnanski
314-925-8074
www.traffic-prm.com
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