Upload
philippa-davies
View
263
Download
3
Embed Size (px)
Citation preview
Sticky Story Marketing
Create your most shareable story
Identify You! Sticky Story
Does it have desire – what did you want?
Identify You! Sticky Story
Does it have journey – where did you start and finish?
Identify You! Sticky Story
Does it have conflict – who or what is blocking you?
Identify You! Sticky Story
What’s the danger? Make it clear please…
Identify You! Sticky Story
And how about agency – what you did? But also fate, what part did it play?
Identify You! Sticky Story
Two final pointers: is your story vivid and available – that is, connecting to your audience’s experience?
Identify You! Sticky Story
You can create your sticky business story here: Sticky Story Marketing