View
268
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Marketing is about value; public relations is about values. Why this is important and how entrepreneurs can use it to grow their businesses.
Citation preview
“Marketing is about values…” - Steve Jobs
Steve Jobs was wrong!
Marketing is about value
Public Relations is about values
Public Relations
Everything you do to build relationships between your
organization and its audiences
“…a strategic communication process that builds mutually beneficial
relationships between organizations and their publics.”*
*Public Relations Society of America
Marketing
Everything you do to leverage the relationships built via public relations
activity
The 4 Ps
PriceProduct
Promotion Place
Value proposition
What makes you valuable to your audiences
Brand
What your customers and prospects say about you
Social Media
A series of online platforms used to communicate with an organization’s
various publics
Awareness
AWARENESS ≠ OUTCOMES
300,000
7.5
So What Is Effective PR?
4 Key Elements
The Right Audience
The Right Message
The Right Time
The Right Delivery Mechanism
Validate
THINK. DIFFERENT [LY].
THINK | DIFFERENT[LY]http://thinkdifferently.ca | [email protected] | +1 647.773.2677 | @THINK_Lyndon