SOME SOCIAL MEDIA

MISTAKES YOU SHOULD

STOP DOING RIGHT

AWAY

By: Nitin Khanna

There are a lot of pluses of a having social

presence of your business. You have better

chances of connecting and building a relationship

with your customers, prospects and those that

want to get the latest news from you. So, the perks

are many, but few downsides are also associated.

In this case, there are some risks that you should

be aware of when using social media for your

brand.

There is no other social environment or marketing

area that causes anxiety more than social media.

On both personal and professional levels, social

media is associated with the compare-and-despair

effect, fear of failure, fear of missing out and more.

Let’s learn a few social media things, that you

should stop doing right now!

1. LOW OR NO ENGAGEMENT WITH YOUR FOLLOWERS

A large number of company’s social media accounts ignore

their followers. They post the content while ignoring those

that shows engagement. This means that when someone

comments on company’s social posts or even tweets them,

the company won’t answer and overlook it as if they had

not seen it. This portrays to their audience that the brand

doesn’t show interest in engaging with its audience.

Engage with your followers even more successfully, as it

doesn’t take much to reply and you may receive more

engagement and see your follower base, because it shows

your care about your audience.

2. FOCUSING SOLELY ON SALES

The followers do not like to be sold to every single

post you publish. But if you want them to be, then you

must do something amazing. The bigger names out

there aren’t selling in every social post they publish.

They follow the 80/20 rule. 80 times they provide

useful tips, guidance, engage with their customers

and then, of course, 20 times the sales posts every

now and then.

3. STOP POSTING

Start conversations instead.

Do not focus on the methods of keeping your social

streams fresh. In its place, start concentrating on

what you are saying and how to actually get in front of

the right audience. Your brand should spend 80% of

efforts in conversing with key individuals online

instead of posting.

4. IGNORING NEGATIVE FEEDBACKS

Simply stop ignoring negative feedback if you want to

see success on your social media profiles. Ignoring

negative feedback could lead your company going

viral for the wrong reasons. Eliminating customers

misunderstanding can help your brand maintain a

good reputation.

5. STOP TRYING TO BE EVERYTHING TO EVERYONE

If you do not get time to manage Facebook, Twitter,

Pinterest, Instagram and Google plus, then don’t stress.

Rather select one or two networks you like and hire the

resources to manage it well. Pay emphasis on the quality

rather than quantity, as it can better pay you back.

CONCLUSION

So, it is important that you rightly utilize the social

media platforms for your business, as this can bring a

huge benefit for your brand. Just stay aware to avoid

the mistakes and adopt healthy practices.

THANK YOU!

For any insights or concerns regarding Digital

Marketing, contact me on any of my social media

accounts: