Little Fish Event Advice

Free events have a 30%-50% drop out rate

If your event is free you will get drop outs, they may tell you before they arrive, but

most often they won’t. Aim to have 80-100 people register if you are aiming for 50

attendees.

Don’t forget to use your whole team – sales, customer service, accounts etc

Make sure you communicate the event across your company, various teams have

contact with your customers and prospects every day so ask them to mention it on

calls and perhaps have a prize for the person who has the most attendees turn up

on the day?

Set clear objectives from the outset

Before you even start to plan your event you must have a clear goal of what it is you

are trying to achieve, meet new prospects, attract brand new clients? So get this set

before you start

Content is soooo important

Keep each speaker slot to around 45 minutes and ensure it is not death by power

point. Have a run through before the event and not just with yourself, ask for

honest feedback and don’t take it personally it’s not about you.

Needs to be a running theme

If you have several speakers from different companies make sure that each session

is relevant to the event theme and make sure each has the end goal in mind, to help

steer your audience to reach your objectives.

Make time for Q&A

After each session leave enough time in your agenda for around 10 minutes of Q&A,

it’s always a good idea to get audience participation.

Signage is easy to overlook

Make sure you think about signage to your event, you may look at the journey by

car, off public transport and indeed at the venue itself. It makes a great first

impression if a visitor sees your branding before they reach the room where your

event is taking place. So do that customer journey before the event open day.

www.littlefishevents.com t: LittleFishHerts t: 01923 592255