HandUp

Hi, I’m MeghanMarketing & Community

Agenda

• Defining your audience

• What that audience wants on social media

• Key tactics for impact storytelling and results

Why should you care?

• You want to reach a new generation of donors

• You want to build real relationships with your audience

• Good storytelling initiates action

Why you should care (with more data!)

• 74% of adults who use the Internet, use social media

• In the US, 78% people making over $75k use social networking

• Facebook users are politically engaged, more trusting and have more close relationships

Pew Internet Project, 2013

Define your audience

Define your movement

What Social Audiences Want

Transparency

Impact

Influence

Key motivations for sharing

• To bring valuable and entertaining content to others.

• To define themselves to others.

• To grow and nourish relationships.

• To get the word out about causes and brands they care about.

Positivity

Key Tactics for Storytelling

Visuals

Individual Focus

Headlines

Copywriting technique from American Writers & Artists Institute. In this approach, an effective headline should: !• Be USEFUL to the reader • Provide a sense of URGENCY • Convey the idea that the main benefit is UNIQUE • Do all of the above in an ULTRA-SPECIFIC way

Purpose

• Informational

• Awareness

• Action

Recap

Best Engagement Through Storytelling Includes

• Transparency

• Impact

• Influence

• Positivity

• Visuals

• Individual Focus

• Headlines

• Purpose

Thank you!