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Welcome! Social Media Analytics and Reporting that Every Practice Needs to Know #IMCAS2016 * @CosmeticSocial @MoniqueRamsey * #LetsGrow

Social Media Analytics and Reporting

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Page 1: Social Media Analytics and Reporting

Welcome!Social Media Analytics and Reporting

that Every Practice Needs to Know

#IMCAS2016 * @CosmeticSocial @MoniqueRamsey * #LetsGrow

Page 2: Social Media Analytics and Reporting

What Are Your Objectives?

•Brand Health - sentiment•Marketing Optimization•GROW Digital Footprint•Revenue Generation•Operational Efficiency•Customer Experience

Page 3: Social Media Analytics and Reporting

Social IntelligenceAre you listening?Billions of conversations.

NEED TOOLS TO: Monitor Listen Prioritize Engage Learn Adjust Grow

She’s the best doctor! Arrogant!

Don’t go!

5 stars!

Waited too long.

EEEW~ exam room a mess

Great doctor and staff!

#IMCAS2016 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Page 4: Social Media Analytics and Reporting

But with billions of conversations

happening right now… you’re not in control of

the conversation.Or are you?

Page 5: Social Media Analytics and Reporting

Beyond Google Alerts

#IMCAS2016 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Page 6: Social Media Analytics and Reporting

You Need A Good Tool

NUVI** (our example today)HubspotMarketo

HootsuiteViralHeat

#IMCAS2016 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Page 7: Social Media Analytics and Reporting

Overview / Snapshot

Page 8: Social Media Analytics and Reporting

Sentiment

Page 9: Social Media Analytics and Reporting

#IMCAS2016 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Live feed of mentions

Page 10: Social Media Analytics and Reporting

Zero in and Act

Page 11: Social Media Analytics and Reporting

CompareTime Periods- Week/Week- This Mo./Last- This Year/Last Competitors,Etc.

Practice A Practice A

Practice A

Practice B

Page 12: Social Media Analytics and Reporting

Proof Consistency Works

173

1, 2

From 6 days/week to 3 days

Page 13: Social Media Analytics and Reporting

Types of Posts that Work

Page 14: Social Media Analytics and Reporting

Paid vs Organic

Page 15: Social Media Analytics and Reporting

for Instagram

Page 16: Social Media Analytics and Reporting

IdentifyInfluencers

and reach out

Page 17: Social Media Analytics and Reporting

Questions?Monique Ramsey

USA Toll Free Direct Dial 877-401-5485

Email: [email protected]

Facebook.com/CosmeticSocialMedia

Twitter.com/MoniqueRamsey

CosmeticSocialMedia.com/Blog