Smart Social Summit 2017 | Johnson & Johnson | Carrie Sloan

  • Published on
    21-Jan-2018

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1. Carrie Sloan VP, Content Lab Director Spreading the Social Love 2. SPREADING THE SOCIAL LOVE When you engage with customers who are already fans of your brand and you elevate them through recognition, amplification or surprise and digital outreach. Social Love 3. When you operate a brands social channel, how can you be a force for good? 4. SPREADING THE SOCIAL LOVE 5. Everyday Social Love They Totally Made My Day! 6. SPREADING THE SOCIAL LOVE 7. Social Love in Action 8. SPREADING THE SOCIAL LOVE 9. SPREADING THE SOCIAL LOVE 10. The Big Day Social Love Something Borrowed, Something Green? The Bride Loves Listerine 11. SPREADING THE SOCIAL LOVE 12. SPREADING THE SOCIAL LOVE A Special Delivery for the Big Day 13. SPREADING THE SOCIAL LOVE The brides brother was psyched. 14. SPREADING THE SOCIAL LOVE 15. SPREADING THE SOCIAL LOVE They carefully assembled it 16. SPREADING THE SOCIAL LOVE 17. SPREADING THE SOCIAL LOVE 18. SPREADING THE SOCIAL LOVE And then took the time to write a quick poem, that Kamil could read aloud at the wedding. 19. SPREADING THE SOCIAL LOVE Kamil was thrilled 20. SPREADING THE SOCIAL LOVE 21. SPREADING THE SOCIAL LOVE 22. Lets Save Lives Social Love: Cassidys Story She Survived Stage IV Cancer at Age 4 and Came Home Wanting to Help the World 23. SPREADING THE SOCIAL LOVE 24. SPREADING THE SOCIAL LOVE 25. SPREADING THE SOCIAL LOVE 26. SPREADING THE SOCIAL LOVE 27. SPREADING THE SOCIAL LOVE 28. Spreading Your Love: A Word on Metrics 29. SPREADING THE SOCIAL LOVE Its too bad we cant measure net sentiment in actual smiles or tears. While Cassidys won hearts and minds, the metrics didnt hurt either. Her video was one of our top 10 videos of the year, with a paid engagement rate of 33%. In other words, one in 3 people who saw her story were moved enough to stop scrolling. And, ultimately, isnt that the goal?

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