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Small Business Blogging Techniques to Convert Readers Into Customers

Small Business Blogging Techniques to Convert Readers Into Customers

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Page 1: Small Business Blogging Techniques to Convert Readers Into Customers

Small Business Blogging Techniques to Convert Readers Into Customers

Page 2: Small Business Blogging Techniques to Convert Readers Into Customers

There’s an old saying that you can lead a horse to water but you can’t make them drink

Page 3: Small Business Blogging Techniques to Convert Readers Into Customers

If this feels like your blog readers, it’s time to convince them not to die of thirst

Page 4: Small Business Blogging Techniques to Convert Readers Into Customers

Your small business blog holds a lot of power

Page 5: Small Business Blogging Techniques to Convert Readers Into Customers

You can inspire readers to buy, book appointments,or give your company a call

Page 6: Small Business Blogging Techniques to Convert Readers Into Customers

Blogs are a sales tool that can boost business and generate serious cash flow

Page 8: Small Business Blogging Techniques to Convert Readers Into Customers

Inspire Purchases With Education

Page 9: Small Business Blogging Techniques to Convert Readers Into Customers

Catering your blog toeducation helpsconvince your readersto take action

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Pet stores can blog about two brands of dog food, ultimately leading the customer to make a purchase from your store

Page 11: Small Business Blogging Techniques to Convert Readers Into Customers

Photographers can blog about the best colors to wear for your skin tone, which can prompt a call to book a session

Page 12: Small Business Blogging Techniques to Convert Readers Into Customers

Education through business blogging is all about moving your customer through another part of the sales funnel

Page 13: Small Business Blogging Techniques to Convert Readers Into Customers

Plant The Seed of Action

Page 14: Small Business Blogging Techniques to Convert Readers Into Customers

Planting the seed of action means you are putting things in motion for your reader to make a future purchase

Page 15: Small Business Blogging Techniques to Convert Readers Into Customers

One method forthis is composing a blog series around a product or service

Page 16: Small Business Blogging Techniques to Convert Readers Into Customers

You can turn an in-depth question into a series

Page 17: Small Business Blogging Techniques to Convert Readers Into Customers

Or create a series with how-tos and case studies

Page 18: Small Business Blogging Techniques to Convert Readers Into Customers

A blogging series helps customers get comfortable with making decisions

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And it continuously allows you to keep the action seed growing

Page 20: Small Business Blogging Techniques to Convert Readers Into Customers

Solve The World’s Problems

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Maybe not all of the world’s problems, but at least the problems of your customer.

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Turn your blog into a helpful information hub with free advice

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This doesn’t mean giving away all of your inside industrysecrets for free

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Give advice that’s general enough to be helpful, but not too vague

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A dentist can offer advice to temporarily relieve a toothache until the patient can make an appointment

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And an attorney can outline how to handle the beginning stages of a fender bender

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This makes you appear as a reliable and knowledgeable professional; a company that your customers can trust.

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Which leads us to our next point

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Security Sells

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81% of US consumers trust information and advice from blogs

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With so much weighing on trust factor, you can bridge the gap with an authorities company blog.

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So how do you build trust through your blog?

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1. Blog Consistently

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2. Educate And Mentor

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3. Answer Questions

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4. Be Timely

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Converting readers to customers isn’t as tough as you think

Page 38: Small Business Blogging Techniques to Convert Readers Into Customers

The tough part is that establishing credibility and trust through your blog takes time

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Dedicating yourself to these strategies while blogging consistently will maximize your business blog’s performance and win committed customers.

Page 40: Small Business Blogging Techniques to Convert Readers Into Customers