What is CustomerLifecycle?

A Marketing Concept

Identifying the key milestones every customertends to go through or follow during the course of areleationship with a brand.

PhasesCustomer is looking for a solution or product and goes

online searching

Customer returns to your site to do more research andfinds solutions/products on your site

How it begins

Customer lands on your site

Customer signs up as amember/user on your site

Continued...PHASES

Some buyers become loyal

Some customer become dedicated due to good customer service and marketing

Customer Satisfaction Delivery is key

Customer makes very first online purchase at your site

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how will you keep them coming back?

IF YOU HAVE DONE YOUR LIFECYCLE MARKETING EFFECTIVELY,THOSE CUSTOMERS WILL RETURN AND REFER YOU TO OTHERS!!!!!ATTRACT TRAFFIC, LEAD CAPTURE, LEAD NURTURING, LEAD CONVERSION, ANDCUSTOMER SATISFACTION DELIVERY

BRAND

YOU MUST CUSTOMIZEYOUR

COMMUNICATIONS!!

2

NEWSLETTERS ANDEMAILS!!!

RELEVANT BLOGS!! INFOGRAPHICS SUCH ASTHIS ONE FOR VISUALSTO ATTRACT BUYERS.

1 3 4

CONTENT MARKETING

WHAT IS

CUSTOMER

LIFECYLE?

seoA Presentation by www.contentmarketinggeek.com viacourtesy of www.cjsvirtualassistance.com

Content marketing packages

presentations are a good marketing tool

featuring topics:

Using SEO and Lead Generation to capture customer exexperienceUsing content marketing to improve your sales