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@JoePulizzi The Content Inc. Model Six Steps to Media Success @JoePulizzi Founder, Content Marketing Institute

Six Steps to Media Success

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@JoePulizzi

The Content Inc. Model

Six Steps to Media Success

@JoePulizziFounder, Content Marketing Institute

@JoePulizzi

MY STORY

@JoePulizzi

@JoePulizzi

Was I alone?

@JoePulizzi

@JoePulizzi

@JoePulizzi

First, build an audience.

Then, monetize it.

@JoePulizzi

@JoePulizzi

The Sweet Spot

@JoePulizzi

Knowledge or Skill Passion

Sweet Spot

@JoePulizzi

Knowledge or SkillCustomerPain Point

Alternative Sweet Spot

@JoePulizzi Columbia Missourian

@JoePulizzi

@JoePulizzi

@JoePulizzi

Backyard Poultry Teaching

Sweet Spot

@JoePulizzi

The Content Tilt

@JoePulizzi

Ann Reardon

100 YouTube SubscribersIn January, 2012

@JoePulizzi

@JoePulizzi

Food Scientist Education

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@JoePulizzi

More examples here

@JoePulizzi

@JoePulizzi

Food Scientist Education

ImpossibleFood Creations Content Tilt

@JoePulizzi

Everyone stops at the sweet spot…

Hardly anyone “tilts” the content.

@JoePulizzi

• Google Trends

@JoePulizzi

@JoePulizzi

@JoePulizzi@JoePulizzi |

What do all media companies do that you do not with your content?

@JoePulizzi

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Create Your Mission Statement:

- Defined Audience

- Deliver- Outcome

@JoePulizzi

Building the Base

@JoePulizzi

One Content Type

One Main Platform

Consistent Delivery

Long Period of Time

The Base

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One Content Type + One Platform

+ Time

@JoePulizzi

Harvesting Audience

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Diversification

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Monetization

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Create the plan…

but focus everythingon building an audience.

@JoePulizzi

@JoePulizzi

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