@JoePulizzi
The Content Inc. Model
Six Steps to Media Success
@JoePulizziFounder, Content Marketing Institute
@JoePulizzi
First, build an audience.
Then, monetize it.
@JoePulizzi
Knowledge or Skill Passion
Sweet Spot
@JoePulizzi
Knowledge or SkillCustomerPain Point
Alternative Sweet Spot
@JoePulizzi Columbia Missourian
@JoePulizzi
Backyard Poultry Teaching
Sweet Spot
@JoePulizzi
Ann Reardon
100 YouTube SubscribersIn January, 2012
@JoePulizzi
Food Scientist Education
ImpossibleFood Creations Content Tilt
@JoePulizzi
Everyone stops at the sweet spot…
Hardly anyone “tilts” the content.
@JoePulizzi@JoePulizzi |
What do all media companies do that you do not with your content?
@JoePulizzi@JoePulizzi |
Create Your Mission Statement:
- Defined Audience
- Deliver- Outcome
@JoePulizzi
One Content Type + One Platform
+ Time
@JoePulizzi
Create the plan…
but focus everythingon building an audience.