HAVAS SIREN D e c e m b e r 2 0 1 5

HAVAS VILLAGE

PAID MEDIA Strategy Planning Buying

PERFORMANCE SEO SEM

ANALYTICS Channel Analytics Social Analytics

EDITORIAL PLATFORMS Social content

Media Relations CRM

Public Affairs

INTERACTION DESIGN

Web & Mobile Product & Service

design Shopper Marketing

CREATIVE ACCELERATION

Advertising Social-by-design Ideas

Branded Content Events

Promotions

Havas Village is a unique concept among agencies where the full range of communication services (digital, creative, media buy and PR) are provided

by specialised teams in the same office

HAVAS VILLAGE

HAVAS PR COLLECTIVE

Over 1,200 PR professionals across 28 agencies and over 50 countries around the world Strong network and support structure set up to service clients across borders and markets Global clients such as Sanofi, Novartis, The Economist, etc. that are shared across countries “We don’t wait for the next headline; we newscraft it for our clients.” – Global Chair Marian Salzman

Havas Worldwide Siren is headquartered in Singapore with offices in Malaysia and Jakarta

We work with our PR network of in-country consultants and partners throughout APAC

Australia: Brisbane, Melbourne, Sydney; Bangladesh: Dhaka; China: Beijing, Guangzhou, Hong Kong, Shanghai; India: Bangalore, Delhi, Mumbai; Indonesia: Jakarta; Japan: Tokyo; Malaysia: Kuala Lumpur; Philippines: Manila; Pakistan: Karachi; Singapore: Singapore; South Korea: Seoul; Taiwan: Taipei; Thailand: Bangkok; Vietnam: Ho Chi Minh City

Asia Pacific:

Singapore Malaysia Indonesia Vietnam

Thailand Myanmar Cambodia Laos Philippines

Southeast Asia:

OUR SERVICES Strategic counsel and business-focused thinking is at the heart of our approach to public relations

•  Driving digital and social media strategies and execution to remain top-of-mind amongst the target community

•  Social Media and Content Strategy

•  Content Ideation, Creation and Management

•  Digital Listening

•  Highly interactive and innovative campaigns to talk to your audience

•  Develop brand experiences, platforms and journeys for consumers

•  Creating the opportunity for a brand to interact with its audience during B2B and B2C event settings

•  Events Ideation and integration into overall strategy

•  Events Management

•  Planning and execution for media outreach across APAC

•  Strategic counsel

•  Crisis and reputation management

•  KOL / Influencer outreach and engagement

MEDIA RELATIONS

DIGITAL MARKETING EVENTS

EXPERIENTIAL MARKETING

OUR CLIENTS

OUR CLIENTS

CASE STUDIES

The Results à Over RM1,000,000 in PR coverage generated from the two-day event in Singapore and Malaysia à Positive feedback and compliments from media and client on event setup and flow

The Solution Conceptualised, coordinated and executed two exclusive media tasting events in Singapore and Malaysia to highlight the unique features of the coffee. Focus was placed on the brand’s committment to using premium ingredients and quality coffee with a stylish table and presentation display for photo-taking opportunities.

The Challenge Haagen-Dazs wanted to move away from being just an ice-cream destination and position the brand as a café with the launch its new range of flavoured lattes.

COVERAGE HIGHLIGHTS

The Results à  20% Increase in foot traffic à Over RM850,000 worth of PR coverage à Raise profile as a fashion forward mall through fashion bloggers

The Solution We created the Face of Setia City Mall concept; which is a fashion contest targeted at the community, with the winner representing Setia City Mall for all future marketing campaigns for a one year period. Parents, children and families all got excited and received a stake in which they got to be part of the judging process in selecting the winner.

The Challenge Setia City Mall is a new mall launched a couple of years ago in the newly developed area of Setia Alam, about 1 hour away from Kuala Lumpur. Since inception, it has won plenty of eco-friendly and design awards but still has problems getting traffic through the door.

COVERAGE HIGHLIGHTS

The Results à PR value of over

MYR550,000 à Over 500 registrations (2 pax

per registration) for the event and 70% turn-out despite a political demonstration happening near the event venue

The Solution Communications were targeted to lifestyle and travel media in Malaysia, including event listings in popular websites such as Time Out KL. We also hosted a media briefing before the event to address the business plans and branding.

The Challenge Air France had conducted the Instant Takeoff campaign successfully in several countries, 2015 being the first time in Malaysia to celebrate Air France’s 2nd anniversary in Malaysia. The PR campaign had to raise awareness of the brand and drive participation for the event.

COVERAGE HIGHLIGHTS

The Results à Over S$280K in media coverage generated in less than 2 weeks à Over 50 blog posts

à 300% increase in restaurant visits during Burger Day, resulting in one Chili’s store to run out of burger buns

The Solution Siren developed a set of social media challenges pitting food bloggers vs members of the public. 7 winners from each category get to take part in the “Create Your Own Big Mouth Burger” challenge where they critique each other to see who makes the best burger. This was amplified by developing a competition mechanics that bloggers could run on their own blogs.

The Challenge Chili’s Grill & Bar is an American restaurant chain focused on delivering an informal, full service dining experience Each year, Chili’s organise a Big Mouth Burger Week and Burger Day, which has not had a good turnout in the past

COVERAGE HIGHLIGHTS

The Results à Key regional media published the coverage, including NET TV, Bloomberg, Channel News Asia, Robb Report and AsiaOne à Rave reviews from media and targeted guests à Over S$600,000 PR value generated from the two-day event.

The Solution Siren re-created the La Premiere experience by installing it in a capsule on the Singapore Flyer for two days. Key regional and local media were flown in to Singapore and given a complete 5-star experience; from chauffeur driven limos to a champagne at the guest lounge.

The Challenge Air France launched their brand new La Premiere (1st Class) experience. They were looking to raise awareness and interest for the product launch.

COVERAGE HIGHLIGHTS

The Results à Client has maintained the relationship with Havas for a period of 4 years and counting à Over S$3.5million in PR coverage to date

The Solution We carried out educational PR sessions to build awareness of the need for credit risk insurance as well as instruct journalists on what it is. Once the need has been established, we developed a communication strategy focused on thought leadership and current affairs to remain top of mind

The Challenge Atradius is one of the largest credit risk insurance companies in the world. Big in Europe and America, Atradius had very little presence in APAC, where it is not common to use a credit risk insurance agency.

COVERAGE HIGHLIGHTS

The Results à At least S$15,000,000 worth of PR value garnered averagely each year à Client retained since 2010 à Officially validated as the number two vendor in data center networking in terms of market share by analyst firm IDC

The Solution A high-impact media and analyst relations programme was carried out to create thought leadership in data center networking and outperform Cisco’s and Juniper’s media share of voice. Havas Worldwide Siren is the lead agency for APJ coordinating work throughout the region with other agencies.

The Challenge Brocade were a challenger brand in the networking industry, where Cisco and Juniper Networks dominated the market. Brocade needed to break through this domination. They had better products but were unable to change mindsets

COVERAGE HIGHLIGHTS

The Results à Over S$500,000 worth of coverage received, well in line with local positioning and hitting the key messages

à Ongoing retainer work to profile the company

The Solution We developed a positioning where Grant Thornton is an enabler of business growth and that advisory firms are currently not doing it right in Singapore. We also leveraged their global track record against the Big Four to show how they would outperform them in Singapore A media education session to announce the launch and business plans for the firm.

The Challenge Grant Thornton had split with its Singapore based member firm Foo Kon Tan Grant Thornton and had decided to launch a fully owned member firm in Singapore. We had to conduct the launch without leading to any negative coverage about the split up, while positioning them as a challenger to the Big Four

COVERAGE HIGHLIGHTS

The Results à Key global and regional media including Straits Times, Business Times, Reuters, AFP, Channel News Asia and Bloomberg attended the launch

à Over 60 pieces of coverage

à PR value of over S$700,000

The Solution We helped secure Deputy Prime Minister, Mr. Teo Chee Hean’s availability for the Launch We developed messaging that positioned Total as poised for growth in the region, and used the new lubricants plant as a proof point for this. We had a press briefing and plant tour to highlight all the unique technologies and aspects Total had installed in their facility.

The Challenge Total Oil Asia-Pacific had built a new lubricants plant and wanted to raise awareness of it. Although a large brand in Europe, Total Oil has a very small presence in APAC, but wanted to aggressively share their brand story with media

COVERAGE HIGHLIGHTS

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