Show Me Your Web Strategy

Rebecca Booker

MKT 462

Founded in 2010, Show Me Your MuMu is a fashion brand for women ages 18-34 that saw original success in an ecommerce setting selling mu mus, and now also sells in over 100 boutiques worldwide.

Interest in MuMus has declined over time

Interest in mu mus down, rompers and floral dresses up

Interest in Show Me Your MuMu has increased over time

Lots of Competition

The majority of Show Me Your MuMu’s profits come from online shopping directly from the site or through other retailers.

Other profits come from in-store purchases through retailers.

Millennials, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group.

Source: Business Insider

Key Words Currently Optimized For:Effortless stylesBoho chic essentialsCarefree collectionsBohemian styles

Suggested Key Words To Optimize For:Mu muFloral/printed RomperFloral/printed Dress

Show Me Your MuMu has a visually appealing website

Show Me Your MuMu has a strong presence on social

media

FB: 24,000Insta: 128,000

Pinterest: 7,339

SWOT Analysis

External FocusPROBLEM: global rank is low

HOWEVER: the company (and its inventory) is small and appears to a niche group

PROBLEM: few backlinks

SOLUTION: gain more trust, recognition in industry through social influencers

Internal FocusPROBLEM: pages lack meta descriptions

SOLUTION: create meta description / call to action prompting searchers to visit the site

PROBLEM: file names and ALT tags not optimized

SOLUTION: rewrite image names so they include descriptive, non-misleading ALT tags and short, descriptive file names

PROBLEM: site is not indexed accurately

SOLUTION: submit XML sitemap to Google Webmaster Tools

ConclusionCompany has lots of potential

Tie up split ends

Further integrate social media, particularly Pinterest and YouTube

Ease steps for locating an in-store retailer on website

Show me YOUR web strategy!

Contact me!

Rebecca Booker

Twitter @bbooks3