PowerPoint Presentation

1886 to Present

FLOW

Coca-Cola was invented in May 1886 by pharmacist Dr. John S. Pemberton in Atlanta, Georgia.

INTRODUCTION

John Pemberton1831-1888

A firm believer of advertising

COCA-COLA CouponAsa Griggs Candler1851-1929

BRANDS OF COCA COLA500+ Products

CONDITION IN AUSTRALIA BEFORE THE CAMPAIGN :THE 50% OF TEENAGERS AND YOUNG ADULTS HAD NEVER TASTED COCA-COLA

A GLOBALLY RECOGNISED BRAND WAS NOT KNOWN TO MOST OF THE YOUTH

SALES WAS DECREASING

THE BRAND WAS NOT CONNECTED WITH THE PEOPLE.

SHARE A COKE WITH

Increase consumption

Coca-cola

Be Attracted!

Share togetherCampaign Objective

-Dynamic, modern lifestyle-Easy to adapt new things-Usually use social network (mainly on Facebook)Target Audience

Teen & young adults (13 24 yrs)

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StrategyBy offering the customer the sense of ownership over the brand.Coca-Cola asked the people to Share a Coke With some one they know , Want to know , & With who are important in their lives.By sharing a coke they leave a message about why they want to share the coke.The social media was the main communication tool to realize this strategy

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CONTD.. The also gave a chance to get their names printed on bottle.

The coke cola used FACEBOOK and TWITTER as social media.

The involved the consumer in the product by using the customers first names.

#SHAREACOKE

CONCLUSION

CONNECT WITH THE CONSUMERS

SirCONCLUDED