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7 Top Tips For A Winning Landing Page
A landing page is your website’s front door, it’s the first thing visitors see. In the case of paid advertising,
you can create a dedicated landing page for a specific campaign that features a particular offer.
TOP TIP 1Make sure your paid advertising campaign always leads to an appropriate landing page. It should offer the visitor a consistent experience as they click from your ad through to the landing page.The purpose of any landing page is to help the visitor immediately understand what your business offers. This should be made instantly clear to them using a company tagline or something similar. This is an important part of building trust with the visitor by making it clear what kind of site they have arrived at.
TOP TIP 2
Every landing page should quickly and clearly explain what your business is. A tagline is a good way to do this.Other ways to build trust from a landing page include being transparent about your terms of service or returns policies, as well charges such as postage costs, and by providing contact details for your customer service.
TOP TIP 3
You should carefully consider the call to action of any landing page you create.For an e-commerce site, the call to action is usually related to purchase. For example, if your landing page promotes a particular product offer, focus the page around the desired action by creating a highly visible purchase action such as a ‘buy’ button.
TOP TIP 4Focus on your call to action and build the page around that goal. You might like to use your landing page to draw visitors into your site and have them browse a wider range of what your business offers.
TOP TIP 5Remove clutter that distracts from the call to action.
TOP TIP 6Enable for mobile, and test across multiple platforms. Test and refine every element of your landing page to optimize it fully.
Top Tip 7
Finally, you should test every element of your landing page and carefully monitor the results. Small changes such as relabeling the call to action button or rephrasing the header text can all make a big different to conversion rates. Test and test again!
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