by Ana Hoffman TrafficGenerationCafe.com

If you want to be found on the web, yesterday’s SEO strategies are simply

not good enough today.

Problem is today’s SEO strategies might be exactly what will boot you out of Google search engine rankings tomorrow.

Is there hope for us, non-SEOs?

But first, let me see if I can

discourage you from going a2er Google traffic

to begin with...

Google search engine traffic is great, but NOT the only way to get targeted highly converting we-ite traffic.

You might be much better off not worrying about Google at all and focusing on other much more obtainable and reliable sources of traffic like:

referral traffic from other blogs social media content sharing sites like Slideshare, YouTube, etc.

Still want to learn how to get you some search engine traffic?

Keys to Getting More Search Engine Traffic7

CONTENT:Go BIG or Go Home1

“We all want the low-hanging fruit, but let’s be honest – the low-hanging fruit is rotten, bruised, and covered with the grubby fingerprints of all the other spoiled brats pawing at it.”

~ Dr. Peter J. Meyers, Moz.com

However, just any content won’t do either.

However, just any content won’t do either.

It has to be

BIG

“99% of you create mediocre content. If you think you’re in the 1% who do better that’s proof you’re really in the 99%.3ere is nothing wrong with mediocre content. I can turn out mediocre content with my eyes cl4ed. I only wish all my articles were in the 1%. So keep your h4tility in check. You’re not looking at some elitist rant here. No one produces consistently great content. No one.”

~ Michael Martinez, SEO-Theory.com

3 ways to know your content is BIG:

BIG content takes around 40 hours to produce.

BIG content needs big concepts, but it doesn’t have to be lengthy.

BIG content can turn your business into a thought leader.

6 Practical Steps to Writing BIG Content that Results in BIG Traffic

Establish a regular publishing schedule.Focus on the quality of your posts.Answer specific questions.Improve your existing content.Improve your post formatting.Create resource pages.

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“Write for a single person you have in mind as the perfect person to read what you write, alm4t like a letter, even if they never will, or a person who you're sure will read it because of a connection you have to them.”

~ Matt Mullenweg, Wordpress Founder

Google Semantic Search2

What is Google Semantic Search?

“S!"#$%&' (!#r') &( G**+,!'( +r*w&$+ #b&,&%- %* "#.! #((*'&#%&*$( b!%w!!$ %)&$+( &$ w#-( %)#% '*"! ',/!r %* )*w w! )0"#$( "#.! (0') '*$$!'%&*$(.”

~ Mark Traphagen, Stone Temple Consulting

When you ask me, “How do I get to Market Street?“, I might hand you a bus schedule.

I know that the bus schedule might contain the best solution to your problem, even though your question did not contain the words “bus” or “schedule.”

THAT’! G""#$% S%&'()*+ S%'r+, *( '+)*"(...

Does it mean keywords don’t matter ?

“M#r.!%!r( w)* &$v!(% &$ ("#r% .!-w*r1 r!(!#r') w&,, '*$%&$0! %* )#v! # )0+! #1v#$%#+! *v!r %)! '*"p!%&%&*$.2! %r&'. %*1#- &( %0r$&$+ %)/! .!-w*r1( &$%* '*$'!p%(.”

~ Cyrus Shepard, Moz.com

We need to write our content around ideas/concepts instead of keywords.

What About On-Page Optimization?

What About On-Page Optimization?On-page SEO is here to stay.

“O$-p#+! SEO: Y*0 '#$ 1* &% r&+)% *r -*0 '#$ 1* &% *v!r.”

~ Eric Enge, Stone Temple Consulting

6 Pr#("$(#% S"!p& ") Op"$,-$.' Y)*r C)."!." $. L$'/" )f G))'%! S!,#."$( S!#r(/:

Know the intent of your user; look for the questions behind the keywords.

Use on-page SEO.Write for that perfect person to read what you write.Use the language your clients use.Develop a strong social presence.Use Google Autosuggest for your keyword (idea) research.

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G!!"#$+3

“R!3!'%&$+ G**+,!+ b!'#0(! %)! (#"! fr&!$1( #$1 '0(%*"!r( -*0 #,r!#1- )#v! *$ *%)!r (*'&#, $!%w*r.( #r!$’% %)!r! &( )0+!,- "&((&$+ %)! p*&$%.”

~ Mark Traphagen, Stone Temple Consulting

If SEO is the king of your search engine traffic, then Google+ is the

voice behind the throne.

“If you’re still sitting on the fence wondering whether you should join “yet another social network” I have this to say: the semantic web and semantic search are a real paradigm shi2. If you’re not adjusting your mindset as a marketer or as a business owner to meet it, five years from now you will no longer be in business.”

~ David Amerland, Author of Google Semantic Search

I can’t put it any more clear than this:

I can’t put it any more clear than this:

Google+ = Google

5 Practical Steps to Leveraging Google+ for More (SEO) Traffic:

Optimize your Google+ profile to be found.Connect your Google+ profile with your website.Clearly identify your area of expertise.Treat your Google+ posts as micro-blogging.Build relationships with influencers.

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“Influencers & leaders of knowledge are in good supply on Google+, whatever your field you have an unprecedented opportunity to hobnob with the rich & power5l on this score. Just as importantly, you also have the opportunity to become one.”

~ Joshua Berg, RealSMO.com

Google Authorship & Schema Markups4

Google Authorship is the glue that pulls your content together from across the Internet into one singular identifiable author.

The benefits of Google Authorship for SEO traffic are numerous, but the truth is this: &%’( (* !((!$%&#, #$1 !#(- %* 1* %)#% &%’( # ()#"! $*% %* 1* &% r&+)% $*w.

“Trust me. Just do it. Now.”~ Eric Ward, Link Moses

What About Structured Data Markup?

Structured Data Markup (aka Schema.org markup) is a string of code added to the pages on your site so that

Google can better understand the data it contains.

Do you have to have structured data on your pages? Two options:

1. Yes, because it’s easy to do (instructions in post).2. No, because even if you don’t, Google Semantic Search’s got your back.

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Link Building Earning5

“Links are the f4sil 5el of search relevancy signals. Polluted. Not getting better. And yet, that's what Google Hummingbird drinks m4t.”

~ Danny Sullivan, SearchEngineLand.com

Don’t forget the real reason links existed in the first place: to drive traffic.

Don’t build links for Google; do it for traffic.

Bratwurst... yum!

With that in mind, how do we build links in 2014?

With that in mind, how do we build links in 2014?

Short answer: honestly.

“Create valuable, compelling content of the kind that webmasters will want to link to and it is more than likely that you will then get the links you 6pect to have in order to rank. Try to game the system and, well … you know what’s coming.”

~ David Amerland, Author of Google Semantic Search

“Stop Taking Link Building Ideas from SEO We7ites – It should be obvious by now that if you read about a great linking idea or resource on a forum or blog that it will be quickly crushed by overuse, l8iness, and irresponsibility. And then the spammers will move in on it.”

~ Michael Martinez, SEO-Theory.com

Instead of link building, we should rather focus on link earning.

8 Practical Steps to Earning Links that Result in More Traffic:

Write content others would want to link to.Build relationships ON your blog.Build relationships OFF your blog.Leverage different forms of content.Let anchor texts happen naturally.Relevance is the New PageRank.Speaking of PageRank: it’s alive and kicking.Quality over quantity.

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Mobile SEO6

Ready or not, Mobile SEO is becoming an integral part of our quest for Google traffic.

Kelsey Group has projected that by 2015 there will be more local searches coming from smartphones than PCs in the US.

Use Ignore Google Analytics7

Avoid obsessing with Google Analytics. I am not saying don’t track your work at all; just take the “less is more” approach.

“Analytics are not useless, but they ARE overused.”

~ Michael Martinez, SEO-Theory.com

Keep up with Marketing News8

One More for the Road:

I do realize that our sincere desire to keep up with the news and the fact that 24 hours per day just refuse to stretch no matter how much we want it to, here are help.l resources to help you do a better job of it.

1. Stay on Top of Marketing News with Weekly Marketing Skinnies

(every Saturday morning at Traffic Generation Café)

2. Join Me on Google++Ana Hoffman

I share the latest marketing news daily on my Google+ profile (+Ana Hoffman).

3. Create Alerts to Notify You of Fresh Marketing News

(...w!"#$% #& '(v$ )&* !" &p#(&" #+!# %(%"’# ("v&,v$ -$ .p&&"-f$$%("' )&* #+$ b$.# -!r/$#("' "$w. - 0*.# (" 1!.$ )&* (".(.# &" %&("' #+$ ,$'w&r/ )&*r.$,f...)

You can do it with:Google Alerts Talkwalker Alerts

SEO Traffic Marketing Takeaway

No matter how I look at it, if you really want to get any search engine traffic now or in the future,

here are your options:

1. Follow SEO Traffic Guide for Non-SEOs at Traffic Generation Café.(.) '*#r#."!!&, b*" +)#b%!)

No matter how I look at it, if you really want to get any search engine traffic now or in the future,

here are your options:

2. Become an SEO expert and REALLY learn what it takes to stay on top of your search engine rankings.

(*.r!#%$&"$(, ().&$+!r$.' 0)* /#v! # b*&$.!&& ") r*.)

No matter how I look at it, if you really want to get any search engine traffic now or in the future,

here are your options:

3. Hire a REPUTABLE SEO company.(.)" (/!#p, b*" ,$'/" b! w)r"/ $" $f $" $.(r!#&!& 0)*r

b)""), %$.!, r$'/"?)

No matter how I look at it, if you really want to get any search engine traffic now or in the future,

here are your options:

4. Follow SEO Traffic Guide for Non-SEOs.(.) '*#r#."!!&, b*" +)#b%!)

No matter how I look at it, if you really want to get any search engine traffic now or in the future,

here are your options:

Click on the link now

tgcafe.it/seo-guide-2014

Click on the link now

tgcafe.it/seo-guide-2014