1. IT.Sky Thng 5/2014 Cch Qun L V Ti u Ha Chin Dch PPC 1.u thu trn Url ca i th _Thay tn ca i th trong thng ip qung co 2.u thu trn tn ca cc i th _Chi ph r , c tnh mc tiu =>Cn chn ng i th 3.u thu trn cc t kha nhp sai chnh t 4.Th nhim cc chi ph thp cho site 5.H thng PPCkhng tht bi s khng lm bn mt nhiu VND a) Nghin cu t kha _ S dng Google Keyword Planner tm gi t kha +By Keyword: Tm t kha lin quan n t hoc cm t bn g vo +By Landing Page : Tm t kha ph hp nht vi landingpage. C th chy chc nng ny trn Landingpage ca i th +By Product Category :Tm t kha theo danh mc sn phm c cung cp sn b)Tm kim v thm tng qung co mi +Tm ra nhng t kha i th dng v ly tng t nhng chin dch ca h c)Ly t kha ng ngha thng qua Synonyms +Synonyms (http://www.synonyms.com) +Thesaurus (http://www.thesaurus.com) +Quintura (http://www.quintura.com) d)Tm kim cc cm t nhp sai chnh t e)u thu trn Url ca i th f)Dng cc t kha c nh hng a im +cha bng phng php nn xng H Ni Ch u thu trn t kha c nhng lnh vc bn cung cp v cc landingpage cha nhng t kha ny =>lm ng nu khng google s ngh bn khng ph hp v gy nh hng ti SQ im cht lng g) u thu trn cc t kha hnh ng +Cn h cp cao ven bin Nng s c t truy cp hn l Hi Phng,nhng n s ph hp hn nu bn cho thu cn h ven bin Hi Phng +Tm kim bn l : l nhng tm kim bn c th p ng, d l sn phm hay dch v khc +VD: Nu bn c cn h ven bin Hi Phng, chc chn bn mun u thu cho cm t kha Nhng im n trong k trng mt 6.Nghin cu t kha cho mng ni dung (Content Netword)

2. IT.Sky Thng 5/2014 a) u thu trn cc cm t thng minh Has anyone tried [brand] (c ai th dung [nhn hiu] b)u thu trn cc t kha ph thng +Cng thc 4 pht gim bo bng socola hy u thu trn n =>Qung co ca bn s c hin th mi ln bi vit c cung cp trn 1 site c chy AdSense c)Thc hin tng t vi cc tiu sch 7) Cu trc v cc thit lp ca chin dch a)Tch bit cc chin dch cho mng tm kim (Search Netword) v mng ni dung(Content Networdk) b)Tch bit cc chin dch cho cc t kha rng v ui di. Tr ph t hn cho cc t kha rng c)La chn hin th qung co ca bn ngang nhau c th d dng kim tra tch bit (Split-test) d)La chn thng tin a im cho cc chin dch +VD: Nu cha bnh nn xng ti HN th nn to 2 chin dch: .Nhm ti H Ni vi cc t kha HN .Nhm ti Vit Nam vi cc t kha ngha rng e)Chn Accelerated ad delivery (Ty chn tng tc cho cc phng thc truyn ti) +Ty chn Standard (tiu chun) ph qung co vo nhng khong thi gian u n trong ngy iu ny v v khng tt bi khi khch hng tim nng tm kim th qung co ca bn khng xut hin =>Accelerated qung co ca bn s c hin th mi lc cho ti khi t ti ngn sch hng ngy. l cch gip bn bit khi no phi tng ngn sch f) Lp lch qung co +Nu phn ln mi ngi s mua sn phm ca bn vo thi im gia 8h sang v 6h chiu cc ngy trong tun lp lch qung co g) Xc nh gi thu +S dng Traffic Estimator Tool( c tch hp vo google Keyword Planner) .Nhp cc s lng khc nhau v xem lng truy cp thu c cho mi con s.Chy cc con s v xc nh xem gi b thu no l hon ho =>Tr gi thu qu cao s khng to ra li nhun. Tr gi thu qu thpb l lng ln truy cp c li nhun h) Gia b thu nn kt thc s 5 hoc 7 i) Xc nh mc gi bn tr cho mi nhp chut +Gia b thu ti a ca bn + QS(im cht lng) +QS l im google a ra cho cc t kha,da trn ph hp ca qung co v landingpage 3. IT.Sky Thng 5/2014 =>Nhm cc t kha thnh nhm qung co v vit ring qung co cho mi nhm k)Chn 1 t kha cho mi nhm qung co +t t kha vo cc nhm cng nh cng tt =>Khng nn gom tt c cc t kha vo 1 nhm l) t ba bin th i snh ca mi t kha vo trong mi nhm qung co +VD: Trong nhm qung co o to seo chn cc t kha i snh .S dng i snh theo cm t : o to seo .S dng [] i snh chnh xc [o to seo] .Khng s dng bt k k t c bit no i snh theo ngha rng :o to seo 8 )Cch to qung co PPC thnh cng a) a t kha vo trong thng ip qung co (trn mi dng nu c th) S dng mc thu ht s ch +Dng u tin cp ti nhng ch li hng u ca sn phm +Dng th 3 cha thng ip thc gic hnh ng b)Gn ni dung qung co vo cc s kin thi s c)Kim tra ring bit (split-test) cc qung co +Hai qung co gn nh ging nhau ngoi tr 1 im.Xc nh xem qung co no tt hn ri vit mt qung co mi hay hn na thay th. Cn thc hin vic ny lin tc ci thin t l nhn chn CTR v t l chuyn ha CR d) Trnh dng tnh nng chn t kha ngDKI(Dynamic Keywords Insertion) . +y l tnh nng a cc t kha vo trong mc qung co +Gn mt t kha v mt qung co cho tng nhm qung co s gip bn thu c kt qu tt e)Dng cc k t c bit trong thng ip qung co ($,#,@,%) . y l cch tuyt vi thu ht s ch f) Hy gi tn cc c gi g)S dng cc qung co ph nh Cun sch mi ca Nguyn Bnh d t phi khng? ng mua cun sch trc khi c bi vit ny h)Qung co theo kiu tin l ci :Qy b 62 tui hnh phc vui duyn mi i)Qung co theo kiu kch thch tr t m: Khm ph b mt gip gim 87% thu thu nhp c nhn k)Khi vit qung co cho mng ni dung , ng a t kha.Mc ch y l thu ht s ch ca mi ngi.Hy dng mi cch c th gy tranh ci thng qua cc nhn vt khc thng 9)Cch m bo im cht lng QS xut sc 4. IT.Sky Thng 5/2014 im QS cao cc qung co c th t lng nhn chn gp i cc i th trong khi chi ph ch tr c 1 na so vi chi ph ca i th a)Cung cp lin kt ti trang Lin h(Contact Us ) v trang Chnh sch ring t(Privacy Policy) trn landingpage b)a cng nhiu qung co vo trong thng ip qung co cng tt. Mi qung co ch a 1 t kha l tt nht c)a t kha vo cc landingpage, tuy nhin ng qu lm dng d)Cc yu t SEO trn landingpage l ht sc quang trng +Hy to tiu trang, th H1 , th meta m t, v th meta keywords thch hp e)To ra mi lin h gia qung co v landingpage +VD:Qung co Free trong khi landingpage li ng bn ti liu th bn s gp vn f)Trnh dng cc t c vn nh: u i, bo hnh, mua ngay g)Tt c cc nh khng c cha bt c t kha b cm no hy s dng th Alt c tnh m t 10)y chin dch PPC ti ng cp mi a)Day Parting +VD: bn bn bnh pizsa .khi bn u thu trn t kha Pizza t l chuyn ha c th c tc dng kh tt xung quanh thi im n cha v n ti nhng khng c tc dng tt vo thi im khc, b)Search Funnels Reporting +L cng c c chi ph thp cung cp ci nhn chi tit v cch khch truy cp phn ng vi cc qung co ca bn trong qu trnh mua sm c)Broad Match Modifier +To cc t kha c phm vi hot ng ln hn i snh theo cm(phrase match) v kim sot tt hn i snh ngha rng(broad match) +Thm cc t kha i snh ngha rng iu chnh cho chin dch s gip bn gt hi c thm nhiu nhn chn v chuyn ha vi mc ROI(t l hon vn u t) hp dn d)Enhanced CPC +Tnh nng u thu t ng mi gip ci thin ROI trn chin dch vi vic u thu th cng e)Ad SiteLinks +Hin th lin kt cho mt s site trn cc trang kt qu tm kim +Google Adword cng c 1 cng c tng t nh vy f)Location Extensions +Cho php m rng cc chin dch adWord bng cch gn link ng a ch doanh nghip vo cc qung co g)Adwords Campaign Experiment 5. IT.Sky Thng 5/2014 +Cng c cho php kim tra chnh xc v nh gi cc thay i ln cc t kha u thu , nhm qung co v v tr t h)Remarketing +Cho php bn tip cn nhng ngi tng truy cp website ca bn v i snh a ng thng ip n ng i tng khch hng +Trng by nhng thng ip ny khi h truy cp cc site qua mng li hin th ni dung google