Best Practices for SEO

Copywriting in 2015

Write Naturally

Write for humans and optimize for search engines

Engage your audience

Engaging means you are attracting your readers.

Information of value

People want the correct info about the product or

service they are going to purchase.

Long and Deep

Posts that have 500 words or more generally perform

better as they are more likely to engage.

Make It Skimmable

Your page should be easy to scan and read. Include

headings, sub-headings and bullets.

Keyword Research:

What keywords are trending, what people are

looking for.

Take Advantage of Long Tail

Sub-headings of long tail keywords will tell the search engine

what your content is all about.

Link out in the Body

Linking to source sites, relevant and authority sites is good,

but remember not to give a link in the intro (first 200 words)

of your content.

Create Keyword-Rich Headings

Put your topic in heading (H1 tag), to tell search engines

what your content is about.

Title tag and Snippets

Well written snippets describe your content to search

engines, and when readers can easily find their stuff, it

compels them to click on read more.

Image Optimization

Image Recognition is ON in 2015. Try to make your

image more valuable and informative.

Conclusion:

Firstly understand your target audience, for whom you are writing,

and then optimize your content for search engines to reach your audience.

Get your content noticed and shared by social media.

For more visit: Best Practices for SEO copywriting in 2015

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