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SELF- ETHNOGRAPHY from PUSH PULL to CAROLINE FLETCHER THE SOUND RESEARCH JANUARY 2014 [email protected]

Self ethnography MRIA's NET GAIN 8.0 - The Sound Research

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Caroline Fletcher, head of our Toronto office recently gave a presentation on self-ethnography and how that can be used for really impactful qualitative research at MRIA's NET GAIN 8.0 conference. It was a fantastic presentation, not a dry eye in the house. A summary of the presentation is here and the video is available for viewing.

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Page 1: Self ethnography MRIA's NET GAIN 8.0 - The Sound Research

SELF-ETHNOGRAPHY

from

PUSH PULLto

CAROLINE FLETCHERTHE SOUND RESEARCHJANUARY [email protected]

Page 2: Self ethnography MRIA's NET GAIN 8.0 - The Sound Research

VANCOUVER

LONDON

TORONTO

NEW YORKCHICAGO NEW YORK

INTERNATIONAL REACHBOUTIQUE APPROACH

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THE SOUND RESEARCH

Page 3: Self ethnography MRIA's NET GAIN 8.0 - The Sound Research

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SMART AS F*CK NEVER BORING&

‣ EMOTIONAL ENGAGEMENT

‣ LONG-LIFE EXPECTANCY

‣ EFFICIENT

Page 4: Self ethnography MRIA's NET GAIN 8.0 - The Sound Research

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THE PAST... LET’S FACE IT, THE PRESENT

&

‣CONTEXT

‣FIRST HAND EXPERIENCE

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TELL SHOW&

‣GENUINE BEHAVIOUR‣CREATIVE EXPRESSION‣COST EFFECTIVE‣ PRE/POST TASKS

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PUTTING it INTO ACTION

it

‣ PRIVATE MOMENTS‣ PAIN POINTS‣ CULTURAL BARRIERS‣ CATHARSIS

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The Sound Travel

THE SOUND WAVE

‣ LIVE EVIDENCE

‣ DOCUMENT JOURNEYS

‣ CO-DISCOVERY

‣ NETWORK

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IT’S NOT ABOUT SUGAR COATING A BITTER PILL

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THANKYOU

PREPARED BY THE SOUND RESEARCHJANUARY 2014WWW.THESOUNDHQ.COM