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SEE CANNES DAVID OGILVY through the eyes of

See #CannesLions Through the Eyes of David Ogilvy / #OgilvyCannes

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See CANNeSDAviD

Ogilvy

through the eyes of

by using

jargon.

Cannes commentary via @Ogilvy: This thought will occur to everyone at some point during #CannesLions. Odds are some may say it after a few drinks. Recommendation: After three drinks, go airplane mode.

Our business is

who try to impresswith iDiOtSiNfeSteD

– David OgilvypreteNtiOuS

Many manufacturers

Cannes commentary via @Ogilvy: New business opportunities are everywhere this week.... Look for dissatisfied faces and be prepared to handout business cards.

whether advertising

SeCretly queStiONreAlly SellS their prODuCt,

that their competitors might

but are vaguely AfrAiD

on them if they stopped.SteAl A mArCh

DaviD Ogilvy

@OgiLvy 636 11Th AveNue New yORk CiTy, Ny

– David Ogilvy

Cannes commentary via @Ogilvy: we expect big ideas coming out of this week based on this. Also, at Cannes rosé is the drink of choice.

Many people - and I think I am one of them -

I find

when they’ve had

I’m far better able

are more productive

if i drink two or three

to write.brandies,

a little to drink

– David Ogilvy

There are veryfew men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.

Cannes commentary via @Ogilvy: Don’t confuse drunk confidence with real confidence. Find people who hate the norm, despise convention (but use its data), and have tremendous competence.