Embed Size (px)
DESCRIPTION
Results from a survey to analyze search engine market share for Google, Yahoo, Bing, Ask, Aol, DuckDuckGo, Naver, Baidu, Blekko, and Yandex. Also, learned interesting privacy insights about how users think about search engines tracking their usage, advertising networks, the NSA. Discovered that users think that they are more private than they actually are.
Citation preview
Who’s Really Winning the
Search Engine Domination
Battle? And, some other insights about
Internet usersEli SchwartzSurveyMonkey
Survey Background
Respondents
• Conducted via SurveyMonkey Audience
(https://www.surveymonkey.com/mp/audience/)
• 521 total respondents
• All respondents were chosen at random
• Respondents included smartphone owners and non-
smartphone owners, computer owners and non-
computer owners, males, females, various education,
locations, and income levels
Search Engine Awareness and Usage
Interesting Search Engine Insights
• Bing has 93% awareness, but only 76% of people
have ever used it
• 6% of people use Bing as their primary search engine
• 80% of respondents chose Google as their primary
search engine
• More people have used Ask (54%) than Aol (32%)
• 71% of Google users use the search engine daily
while only 8% use Bing daily
Privacy Concerns
Interesting Privacy Insights
• 88% of respondents said they have some level of
concern about a corporate entity have access to their
email; yet, 32% use Gmail
• 58% of users would not want retail stores tracking
their buying behaviors. 85% of people use a customer
loyalty card.
• Users are more concerned about the use of their
search engine history than they are are about the
NSA tracking their calls
Questions or interested in more data?Email: [email protected]
