SalesRev - Boost Your Conversions and Generate More Business Without Spending More On Ads

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    09-Apr-2017

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Boost Your Conversions and Generate More Business Without Spending More on Adswww.salesrev.net

Your PresentersJohn Rau

Co-Founder of SalesRevConversion Optimizer, Technical MarketerKeith McGibbon

Co-Founder of SalesRevMarketing Automation Guru

Plase ask questions as we go!

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SalesRev is Managed Conversion Optimization and Marketing AutomationWe work with websites that already have lots of traffic get more conversions (better ROI from ad spend)

Platform/Service bundle

Extension of your marketing team

Marketing Automation Platform-agnostic

www.salesrev.net

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How do I get more business without spending more on ads?Optimize your ads

Optimize your website for conversions

Nurture your leads with personalization and automation

Close the deal

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The key to success at anything, reallyTry a bunch of stuff

Try some other stuff

See what works best and double down on that

Repeat steps 1-3 over and over

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Everything small-to-mid sized businessesneed to run and manage their financials

Bill Pay, Invoicing, Payroll,Projects, Banking, Accountingwww.finsync.com

FINSYNC is great, check them out, free trial6

One financial platform to rule them allwww.finsync.com

FINSYNC is great, check them out, free trial7

BeforeSmall Marketing Team with limited resources

Spending money on AdWords but not converting

Unclear which campaigns were driving leads and which werent

Using two different systems with inconsistent data setsAfterSmall Marketing Team, augmented by Accels resources

Several targeted ad campaigns running and clear visibility into performance/ROI

Emails, Forms, Website Content, CRM, Nurturing and alerts all managed inside SalesRev

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Results

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Attract

ConvertCloseLearn about FINSYNCStart free trialBecome a paying subscriber

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1. Attract

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CREATIVE ADS

Quickbooks targeted search adsFacebook outbound ads based on demographics and interests12

NEGATIVE KEYWORDS

Quickbooks targeted search adsFacebook outbound ads based on demographics and interests13

AD-LEVEL ROI TRACKING

Quickbooks targeted search adsFacebook outbound ads based on demographics and interests14

2. Convert

At this point may or may not know leads email15

SEGMENT, SEGMENT, SEGMENT

Ideas:OccupationJob LevelIndustryAgeGenderLocationLanguage

Lead came in through Bill.com attack campaign

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REMARKETING

Lead came in through Bill.com attack campaign

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PERSONALIZED EMAIL DRIPS

Send email drips if we have lead tracked in system (have their email)18

PERSONALIZED WEBSITE CONTENT

Based on their activity on website, lead is interested in Invoicing so home page is customized for themNote this can all be done without knowing the lead ie not filling a formUses Wordpress plugin spend some time talking about this19

A/B TESTING

You can test:TextColorPositioningSizeFrequencyWhitespace

Based on their activity on website, lead is interested in Invoicing so home page is customized for themNote this can all be done without knowing the lead ie not filling a formUses Wordpress plugin spend some time talking about this20

3. Close

At this point may or may not know leads emailSpringboard service promotional ads

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LEAD SCORE & LIFE OF LEAD

This is where SharpSpring becomes beneficial to sales teams

Lead score helps sort leads and who can

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SYNC WITH YOUR CRM

Lead came in through Bill.com attack campaign

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Lessons Learned

1. Identify a universal pain point

2. Segment your audiences and personalize your communications

3. Understand your capabilities and capacity

4. Call a spade a spade

Free Guide: Conversion Path Optimization 101

www.accelweb.ca/cpo

www.finsync.com

www.salesrev.net

Q/A

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