Assignment on

(Sell & Excel) Presented byASHUTOSH SHARMA

My product -

On 4th nov 2013 The FMCG company “DABUR INDIA LTD” announcedits foray into the packaged milk shake market with the launch of RÉALFruit Shakes under the brand Real. This also marks brand Realextending its fruit expertise into milk-based drinks.

the price of this product is 200 ml for Rs25 and 1 litre Rs 105.

This product is being test-marketed in Delhi and Punjab.

100 per cent fruit juices and fruit-vegetable juices .

more enjoyable and nutritious for kids.

Cucumber juice helps to expel uric acid from the body.

Potassium and calcium found in spinach helps in regulating blood pressure.

it is naturally fat free.

contain significant amounts of vitamins & minerals.

keep the digestive system in order.

fight infection and diseases.

It is packed in a six-layered Tetrapak packaging

it is provides the energy.

Real Fruit Shakes resolve the ‘taste and health.

Funshake

Flavored milk

chillz

Badam ,pineapple

Dzire milk shake

wholesaler

retailer

individual

we can prospecting in two ways.

(1) who have current demand for the product and can get substantial benefit through the acquisition of the product. (Example- : wholesaler,retailer,individual)

(2) who have a need for the product or services in offer and have ability to buy them but need further persuasion. (Example-: rural territory)

Cold canvassing

Friends and acquaintances

Centers of influence

clear understanding of the prospect.

To develop the call objectives.

Determination of customer benefits.

Benefit approach

Referral approach

Introductory approach

Attracting customer Attention

(A) understanding the customer’s mind.

(B) Influenced by customer’s choices and preferences.

Creating interest

(A) appreciates things of interest

(B) help to solve their problems

Organized presentation

flexible

helpful for new and experienced

sales people

Comparison method

Superior feature method

Assumptive close

handling pen and sign to order