A new methodologyby Richard Medic.@happeningo @soonfeed

Growth Hackingaka “Lean Marketing”Test, fail, learn and grow. And do it quickly.

Live “happenings” onlineMoments that gather people around a story, in realtime.

This is a happening online.

These are happenings, too.No Pants

Subway Ride (social stream)

EU community launch (live chat)

Any scheduled moment can be a happening online.

A diamond sale begins

A blog post is published

10 HACKS TO GROW WITH HAPPENINGS

…whether it’s live content, or a scheduled moment.

1 Anything can be a happening online.

A 5a Strategy will help you grow quickly.

2

Aim goal, message

Audience target groups, friends

Audit channels, content, communities

Action tasking, testing, tracking

Adjust fail, learn, evolve

3UseTrello!

Get things done.

You can double your social media traffic “aftertime”…

Kissmetrics

…but you can triple it by starting beforetime.

4

Beforetime Marketing: start early, grow early

5

Why market “beforetime”?.Start the story early.Expand its lifespan.Reach more people.Triple social traffic.Drive social signals, SEO.Test, fail & learn early.Good planning habits

Set up a landing page beforetime. Do it today.

6

It can be an event page, blog post, hashtag search feed…

1. Headline and URL2. Tags for SEO3. Info, media,

embeds

This is a blog “pre-post”, or beforetime landing page.

Timing is everything.7

Buffer

Use the right tags at the right time.

Bottlenose Sonar

Try Live Community Building

8

Stay around and engage for 60 mins after posting on social media.

“Live” need not be so live.

9

Prepare well beforetime to turn a risky live chat into live theatre.

Add the happening to your soonfeed…

10

…to gather and engage your community in realtime.

Richard MedicChief of Happenings@happeningo@soonfeed