or

#1 : Personality

Who am I?

#2 : Priority

What do I have and lack?

#3 : Promise

What do I say I will deliver?

#4 : Positioning

Who do I want to serve?

#5 : Proposition (unique)

Why should others choose me?

#6 : Products / Services

Do I walk my talk with what I do?

#7 : Platforms

Where & How do I want to Communicate?

#8 : Perception

How do I want to be perceived?

#9 : Personal Experience

How strong is my brand essence to customers?

#10 : Potential Problem?

How will my brand survive a crisis?

Personality + Promise + Priority + Positioning

Preposition + Products + Platforms + Perception

Personal Experience + Potential Crisis

INFLUENCE

Insignificance

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AUTHORITY

AUTHENTICITY

J’s Salon

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40 local/international media

Media & Publicity

Social Media

@ideasandrew

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