PUBLICITY

ADVERTISING

Publicity comes froma third party so itgives you morecredibility

Advertising comesstraight from the

seller

Its purpose isto announce

important news

It uses the objectiveand unbiased thirdperson voice toreport facts.

It uses first andsecond person voicein an effort to sell you

something

Its purpose is to sell

V E R S U S

COMPARING TWO TYPES OF MEDIA

It gives news, keydates, who, what,when, where, why,details and contact

information

It gives benefits andpersuades the target

marketto do something.