12
Product Launch Proposal

Product launch proposal

Embed Size (px)

Citation preview

Product Launch Proposal

Services Offered

Type of Service Service Offered Pricing Model Remarks

Live Streaming Managed Service Fixed

Team Castkom executes the

Launch/event on Website,

Facebook, YouTube etc.

Facebook Audience

generationPartner Acquisition Variable

Team Castkom acquires FB

pages as per the

requirement with respect to

the event

Website Audience

GenerationPartner Acquisition Variable

Team Castkom acquires

websites to host the Live

stream as per the

requirement with respect to

the event

Video AdvertisingAdvertisement on Castkom

Network

CPM, CPCV & CPC

(minimum order value

applicable)

Team Castkom possess a

partner network or 24million

where the ad would be

displayed

How is Facebook live strong contender?

Significant increasein

engagement with

Facebook Liveversus

traditionalposts

Reach

Knows a lot about its users

that allows brands to

address their targets

directly

Targeting

With an addedadvantage

of live video built into the

NewsFeed

Decreasing organic reach

and Getting a notification

on your likes while starting

a broadcast

1.6 billion users already

know how Facebookworks

Reaching largeaudience

with a high degree of

shareability

Brands can doArchiving,

Editing, Thumbnails and

calls to action upon a live

video

Discovery Organic Boost User Experience Sharing Breadth of features

Facebook Audience

Number of videoposts

per person increasedby:

Facebook hasan

average of

compared tophoto

posts onaverage

on average compared toa

video that is no longerlive

with Samsung gear

VR, says Facebook

75%Globally in 2015

8Billion

135%greater organic

reach

Videoshave

3Xmore time watching

Facebook Live videos

Peoplespend

>1million hours

of video

Peoplewatched

Castkom Overview

• Established in 2014, Castkom has quickly become a premium streaming video service providers in India.

• Castkom provides live streaming, video hosting, transcoding and monetization services.

• Castkom is the OFFICIAL LIVE STREAMING PARTNERS OF FACEBOOK INDIA

• some of our clients are: Facebook, Intel, ZEE Network, Indian Television, AAJ – TAK, Delhi Press and many more

• Services offered by Castkom are: • Live Streaming (Facebook, YouTube, Website etc..,)• Video Advertising• Facebook Audience generation• Website Audience generation

• Team Castkom connects with the respective websites that satisfy the target audience for the respective events to host the live stream

• The event will also be showcased in the form of banner ads across 100’s of websites for a pre discussed duration depending on the campaign

Website Audience Generation

• Team Castkom connects with the respective Facebook pages that satisfy the target audience for the respective events to host the live stream.

• Few key tips would be provided by Castkom to ensure the live stream would reach maximum audience

• Hyperlink on the Live stream & affiliate banner on the video player to redirect users to shop/pre-order/request demo page

Facebook Audience Generation

FB LIVE - CASE STUDIES

A few brands we have worked with

Leading Brands that use ourplatform

many more

• Castkom Live TV video player is embedded on official websites and mobile apps of the television channels.

• Our proprietary technology dynamically identifies and replaces the ads during the commercial breaks.

• 24Million+ reach per month

Video Advertising

Official Websites/AppsScreenshots

THANK YOU